Get the money you need for your
startup by learning how to pitch your business to potential investors.
Every business owner should make sure that they have enough
time to pitch their startup business to anyone who can be of help. This may be
a challenging task especially since starting a business requires you to wear
many hats at once but you need to make it work if you want to successfully
achieve your goal.
Pitching to Potential
Investors – Some Useful Tips to Consider
When pitching to potential investors (angel
investors, private equity companies and/or venture capital funds), keep in
mind that while your idea, product or innovation counts, the quality of your
pitch may make or break your chances of securing funds for your fledgling
company. So, to increase your chances of securing additional investment for
your business, here are some tips that may help you get what you need.
necessary preparations. Pre-event preparation is one of the keys to making
a successful pitch so it counts to know the format or criteria of the event. In
addition, you should learn everything you can about each investor on the panel,
including the projects they have invested in before and how much time they can
devote to you and your idea, to further increase your chances of success.
about your business idea. Let your potential investors know how passionate
you are about your idea. Let your enthusiasm shine right through you. Let them
see that you have what it takes to be a successful
entrepreneur. Remember, investors invest in the person, not in the business
plan. If you can get them excited about your idea and your presentation, then
you are already a step closer to your goal.
timing right. Make sure you can deliver your pitch and capture all the
essentials within the allotted time.
honest. Don’t throw in an impressive sales forecast just to impress
would-be investors, especially if you can’t back it up. They will eventually
find it out.
Listen to what your investors want to ask so that you can give them the most
appropriate response to their queries.
yourself with some sales figure. You can impress potential investors by
showing them that you can sell your products and/or services even before
securing additional funds for the business.
investors’ money. Let potential investors know how you would spend their
money and assure them that you will be prudent in using their money.
There are still a lot of ways to get the nod of your
potential investors but these tips can help you get started on the right path.