NYTimes offers discounts in mistaken email gaffe

NEW YORK (AP) ? In today’s digital age, it’s easy to send out an email by mistake ? even for a company that’s in the business of communication.

The New York Times thought it was sending an email to a few hundred people who had recently canceled subscriptions, offering them a 50 percent discount for 16 weeks to lure them back.

Instead, the offer went to 8.6 million email addresses of people who had given them to the Times.

That was the first mistake. The second came when the Times tweeted that it didn’t send the email. But the Times had.

Many people called in, and the newspaper initially honored the discount. The newspaper says it stopped giving out discounts to people who received the email in error by early afternoon.