Word of mouth is still king when it comes to promoting businesses and last month, Mayor Bill de Blasio announced an exciting new initiative, ?NYC Love Your Local,? so that New Yorkers can share their favorite neighborhood businesses with other New Yorkers.
?New York City thrives on the energy, culture and diversity of small businesses,? said?Mayor de Blasio in a recent statement.??The NYC Love Your Local program gives New Yorkers a chance to support their favorite businesses by bringing the local establishments they love into the limelight and giving them the chance to cultivate business through a nomination to win a $1.8 million grant.?
The initiative allows users to put businesses on an interactive city-wide map showing the diverse local businesses New Yorkers frequent. Shared businesses may also apply for a share of $1.8 million in grant funding and expert advice to help them better meet competitive pressure. New Yorkers may share why they love their favorite local business on social media by using the hashtag #LoveYourLocalNYC.
And with the challenges small businesses face, the initiative also encourages New Yorkers to shop local.
The New York City Economic Development Corporation is a funding partner for the business grants.
“Shopping local is a proud Brooklyn tradition. We celebrate our independent small businesses that provide the unique commercial character of our neighborhoods, a truly invaluable piece of what makes our borough special. The NYC Love Your Local campaign is an innovative technology-driven way to engage New Yorkers in spreading the word about their favorite stores and merchants, while giving entrepreneurs much-welcomed financial and marketing assistance,” said?Brooklyn?Borough President Eric Adams.