SANTA MONICA, Calif. (AP) — Amazon.com Inc. is expected to update its Kindle Fire tablet computer on Thursday. It will be an effort to take a larger share of a tablet computer market dominated by Apple’s iPad. It could help Amazon boost sales of digital goods such as e-books and movies.
The event is taking place at a former airplane hangar in Santa Monica, Calif. CEO Jeff Bezos is expected to appear.
Here’s a running account of the event. All times are PDT.
The hangar is crammed with about 200 journalists awaiting the announcement. It’s draped in black velvet as “Show Me The Light” by the Mystery Jets plays. Amazon’s logo is on a huge screen at the front.