SANTA MONICA, Calif. (AP) ? Amazon.com Inc. is expected to update its Kindle Fire tablet computer on Thursday. It will be an effort to take a larger share of a tablet computer market dominated by Apple’s iPad. It could help Amazon boost sales of digital goods such as e-books and movies.
The event is taking place at a former airplane hangar in Santa Monica, Calif. CEO Jeff Bezos is expected to appear.
Here’s a running account of the event. All times are PDT.
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10:30 a.m.
The hangar is crammed with about 200 journalists awaiting the announcement. It’s draped in black velvet as “Show Me The Light” by the Mystery Jets plays. Amazon’s logo is on a huge screen at the front.