New Book Brings Branding to Masses

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    Lavon LewisCreator of the WOW Image Marketing Seminar, 29-year-old LaVon Lewis, president and creative director of the award winning Pencilworx Design Group, LLC. in Atlanta, Georgia, is extending the reach of his message on the importance of brand education in his newly penned branding book, Today is a Great Day for a WOW Image. Providing tips for successful branding and marketing, this how-to brand-building book guides readers on the importance of discerning what an organization’s brand is currently saying to the public and how to send consumers the right impression.

    “As I’ve been speaking across the country, the feedback I receive regarding the importance of branding has been amazing, and there were numerous requests for me to write a book. Writing Today is a Great Day for a WOW Image has been a tremendous opportunity for me to fulfill the need for an on-hand resource as well as helping to educate those new to the concepts of branding & marketing,” says Lewis.

    Targeted towards small businesses, religious organizations, community and business leaders, and institutions of higher learning, Lewis seeks to impact each individuals psyche with the simple message that a solid brand identity is vital to success.
    In addition to equipping the marketing novice with the tools to create and drive brand success, the book is also an important tool for use prior to a client hiring one of Atlanta’s top design firms.

    “Our clients know that we are experts at what we do, so at Pencilworx Design Group, LLC. we are always working to enhance their experience, and this book is an aid in that. The more enlightened a client is on the process of marketing and branding, the more precise and expedient we can be in bringing the visual theme or iconography to fruition. It comes back to our mission to deliver a WOW Image to everything we do,” says Lewis.