Adblock Plus, maker of the world’s most downloaded ad-blocking browser extension, launched its own mobile browser on Wednesday.
The German company says it wants to give people a way to block ads automatically when they surf the Web on their phones. As an added benefit, the company says users may see improved battery life and save on data costs because less digital content loads.
The new Adblock Browser is in “Beta” preview mode, and it’s only available for Android devices at the moment. But an iOS version will become available in the near future.
The desktop Adblock Plus browser extension, which works Chrome and Firefox, has been downloaded more than 400 million times since its debut in 2006. Over the past four years, the number of people who have used ad blocking software has increased steadily to more than 144 million, or about 5% of global internet users, according to a recent study from Adobe.
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