Netflix Will Not Offer Offline Movies

NETWatching movies offline is a nice idea, but Netflix isn’t convinced that a lot of people will actually do it.

“It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that,” Neil Hunt, Netflix’s chief product officer, told Gizmodo.

Last week, Amazon (AMZN, Tech30) updated its video apps for iOS and Android devices so that customers can download shows to watch offline.

Many people were excited about the change and wondered when Netflix would do the same. But the company hasn’t budged on its position on online viewing — one it’s been touting for many years.

Instead of focusing on offline viewing features, Netflix (NFLX, Tech30) says it wants to improve the “streaming experience,” according to Anne Marie Squeo, a company spokeswoman.

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