NBC Owned Stations Launch Two New Programs Aimed at Attracting Diverse Journalists to News Roles


    Sept. 19, 2011 16:19 UTC

    NBC Owned Stations Launch Two New Programs Aimed at Attracting
    Diverse Journalists to News Roles

    NBC Owned Television Stations today announced the launch of two new
    development programs designed to attract aspiring young journalists from
    diverse backgrounds to news roles both on and off the air. Last week,
    the division kicked off its highly competitive News Associates program,
    welcoming 10 recent college graduates to news rooms at its 10 stations
    around the country, and introduced a new Reporter Training program,
    encouraging talented individuals to consider careers as television

    ?While our stations are among the best in the industry at reflecting the
    diversity of the markets we serve, we can always do better. One way to
    do that is to make sure we have a full pipeline of news talent ready for
    both on and off the air positions,? said Valari Staab, President of the
    NBC Owned Television Stations. ?We?re excited about developing and
    investing in young journalists from diverse backgrounds who we hope will
    one day be news room managers and great reporters at our stations across
    the country.?

    Modeled after the successful NBC News program, the year-long News
    Associates curriculum is designed to attract recent college graduates
    from diverse backgrounds to careers as producers, editors and writers.
    The 10 participants, who were selected from thousands of applicants,
    began their orientation last week. Throughout the year, the associates
    will learn first-hand the different news room roles and
    responsibilities, acquire editorial judgment, develop story-telling
    skills and gain experience both in the field and studio shooting footage
    and editing and writing stories. Each associate will be matched with a
    senior-level mentor at his or her assigned station who will help guide
    the associate throughout the year. At the end of the program, the
    real-world experience the associate gains will help position him or her
    for available entry-level news room jobs at the 10 NBC-owned stations.

    In addition to the News Associates program, NBC Owned Television
    Stations is also introducing a new Reporter Training program aimed at
    developing talented young journalists from diverse backgrounds to become
    great television reporters. The station group will be recruiting for
    four positions ? one each at its Dallas-Fort Worth, Washington, D.C.,
    Miami and San Diego stations ? to attract television or digital
    journalists early in their careers or experienced print journalists
    interested in transitioning to television as on-air reporters. The
    program, which will start in January, will include a significant
    investment in training and coaching to equip the selected participants
    with the skills necessary to develop into successful television
    reporters. At the end of the program, the selected participants are
    expected to be prepared for reporter roles in NBC?s 10-station group,
    including larger market stations like Los Angeles and New York.

    Several organizations representing journalists from ethnically diverse
    backgrounds applauded the development programs.

    ?We salute NBC for taking the initiative to train talented students from
    diverse backgrounds in areas in which there is a significant lack of
    diversity,? said Gregory Lee, Jr., President of the National Association
    of Black Journalists. ?We hope that this is a long-term plan in
    preparing these budding students to become executive producers, general
    managers and lead anchors of the future.?

    ?NAHJ applauds NBC for its investment in young, diverse talent,? said
    Michele Salcedo, President of the National Association of Hispanic
    Journalists. ?While these programs will not change the immediate need
    for?more Latinos on or off camera,?programs like?the Reporter Training
    program and News Associate?program provide the training and
    all-important mentoring to ensure?journalists of color advance in their
    careers and give voice to communities that?are growing in?number, but
    are rarely heard.?

    ?The Asian American Journalists Association is encouraged to see NBC
    setting an example for other news media by emphasizing the importance of
    promoting diverse hires who reflect our dynamic communities,? said Doris
    Truong, President of the Asian American Journalists Association. ?And
    our organization has active chapters in all the cities chosen for the
    Reporter Training program, so I hope the participants will reach out to
    our members locally for further mentoring and career support.?

    Both of these programs will enable NBC?s 10 owned stations, where 40
    percent of on-air talent and one-third of all news room staff are
    ethnically diverse, to continue the momentum on increasing diversity in
    all aspects of local news. More information on the News Associates
    program is available at www.nbcunicareers.com
    under Early Career Programs and the four Reporter Training program
    positions will be posted at www.nbcunicareers.com
    under NBC Owned Television Stations.

    About NBC Owned Television Stations

    NBC Owned Television Stations is the division of NBCUniversal that
    includes 10 local television stations and their digital channels and
    websites, as well as a group of out-of-home properties and a production
    company. The 10 stations produce and deliver compelling and unique local
    news, information and entertainment programming to viewers in the
    communities they serve, which include New York, Los Angeles, Chicago,
    Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington,
    D.C., Miami, San Diego and Connecticut, with a goal of connecting to
    their audiences anytime and anywhere.


    NBC Owned Television Stations
    Shawn Feddeman Cronin, 212-413-5884

    Source: NBC Owned Television Stations