Natasha Hemmings, a noted advocate of girls empowerment who currently serves as chief marketing and communications officer for Girl Scouts of Central & Southern N.J., was appointed CEO of the Girl Scouts Heart of New Jersey. In her role as CMO, she is credited with leveraging partnerships with several national and local brands to increase opportunities for girls as well as expanded membership and volunteerism in underserved New Jersey communities.
“I am very thankful for this opportunity and extremely excited about partnering with the staff, board, volunteers, and community to make a positive impact on the lives of girls. I am also looking forward to expanding our network of G.I.R.L. Champions (Go-getters, Innovators, Risk-takers, and Leaders)™ throughout the region,” Hemmings stated of her new role.
During her tenure with Girl Scouts of Central & Southern N.J., she, on four occasions, participated in the Girl Scouts USA National Convention Action Team. She is also co-leader of a 32-member multi-level troop in Plainfield.
In her new role, she is charged with managing a $6 million budget, 10,000 volunteers throughout New Jersey and 17,000 girls.
“We support Girl Scouts from the Delaware to Hudson Rivers. The counties served by GSHNJ range from some of the most rural areas to the most densely and demographically diverse in the nation. Hemmings joins GSHNJ at a critical juncture for the council as we seek to make Girl Scout leadership programs accessible to all girls, in language and in culture,” said Lydia Whitefield, Board Chair, GSHNJ.
“Hemmings has a deep understanding that success comes when adult volunteers are well supported in their efforts to serve their troops. She possesses the leadership, experience, and passion needed to promote and provide innovative and relevant programming for girls in every part of our council,” she added.
Hemmings earned a Masters in Public Administration from Rutgers University and brings 17 years of strategic leadership, community engagement, non-profit programming, and fund development to the council.