NAMIC Announces Winners of the 2011 Excellence in Multi-cultural Marketing Awards

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    NAMIC Announces Winners of the 2011 Excellence in Multi-cultural Marketing Awards

    PR Newswire

    NEW YORK, Sept. 15, 2011 /PRNewswire/ — NAMIC (National Association for Multi-ethnicity in Communications) today announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). ?Held in conjunction with the Annual NAMIC Conference, the awards competition recognizes marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. ?The 25th Annual NAMIC Conference is scheduled for October 4-5, 2011 at the Hilton New York in Manhattan as part of Diversity Week. ?

    (Logo: http://photos.prnewswire.com/prnh/20060705/NYW092LOGO )

    "The cable industry is committed to connecting their brands with an increasingly diverse audience," said Daphne Leroy, vice president of Marketing and Communications, NAMIC. ?"We are pleased to honor the latest group of EMMA winners for their achievements in creating culturally-relevant marketing programs that achieve results."

    The EMMA competition recognizes the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. ?The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaigns. ?Entries submitted within each category were judged within two divisions: Cable Distributors and Networks/Industry Suppliers. ?A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. ?Deviating from the traditional "best of" competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category. ?

    Time Warner Cable and Time Warner Cable West Region led the Cable Distributors division with three first-place wins. Time Warner Cable's first-place honors were awarded in conjunction with Castells & Asociados, the Edelman agency and ES Advertising, Inc. ?Eclipse Marketing Services, Inc. garnered first-place honors in two categories. ?Cable Distributors taking first-place honors in a single category included Comcast in collaboration with the agency, GMR Marketing and Rogers Communications with the agency, Dyversity Communications. ?

    International Media Distribution led the Networks/Industry Suppliers division with four first-place finishes, including single category wins with the agencies, Ameredia and FUSE Ideas. ?BET International garnered three first-place wins, while Univision Communications Inc. earned top honors in two categories. ?HBO, Telemundo Network and The Africa Channel each received first-place wins in a single category.

    Companies receiving a 2011 EMMA will be acknowledged during the General Session of the 25th Annual NAMIC Conference scheduled for Wednesday, October 5 at 8:45 a.m. ?CableFAX is the exclusive media partner of the 2011 Excellence in Multi-cultural Marketing Awards. ?EMMA winners will be featured in the upcoming "Diversity Week" issue of CableFAX: The Magazine. ?

    For more information on the 25th Annual NAMIC Conference and the Excellence in Multi-cultural Marketing Awards, contact NAMIC at 212-594-5985. ?Conference registration can be accessed online by visiting http://www.namic.com. ?Group registration discounts are available for companies that wish to send multiple employees. ?The complete list of 2011 EMMA winners follows.

    2011 NAMIC EMMA WINNERS

    CABLE DISTRIBUTORS DIVISION

    Case Studies / Campaigns

    FIRST PLACE

    Company: Time Warner Cable

    Agency: Edelman

    Entry Title: Born to Shine Campaign

    SECOND PLACE

    Company: Time Warner Cable

    Agency: Castells & Asociados

    Entry Title: Superman World Cup Campaign

    THIRD PLACE (TIE)

    Company: Time Warner Cable

    Agency: Castells & Asociados

    Entry Title: HHM "Alcanza la Fama" Campaign

    Company: Cablevision

    Agency: GlobalWorks

    Entry Title: Optimum 3D Adventure

    Marketing Tactics

    Digital

    FIRST PLACE

    Company: Eclipse Marketing Services, Inc.

    Agency: Eclipse Marketing Services, Inc.

    Entry Title: Mi Cultura Website

    SECOND PLACE

    Company: Time Warner Cable ? East Region

    Entry Title: timewarnercable.com Int'l. Landing Pages

    Direct Mail

    FIRST PLACE

    Company: Eclipse Marketing Services, Inc.

    Agency: Eclipse Marketing Services, Inc.

    Entry Title: Nexos Latinos TWC TX Acquisition/Upgrade

    SECOND PLACE

    Company: Comcast

    Agency: Ameredia & LahDeeDah Marketing

    Entry Title: Comcast Polish GWP Direct Mail Campaign

    THIRD PLACE

    Company: Time Warner Cable West Region

    Agency: ES Advertising, Inc.

    Entry Title: 1 Month Free of Pinoy Entertainment

    Experiential Marketing

    FIRST PLACE

    Company: Comcast-GMR Marketing

    Agency: GMR Marketing

    Entry Title: La Academia de Comcast

    SECOND PLACE ?

    Company: Comcast

    Entry Title: Comcast & TFC Grand Opening Partnership

    Out of Home

    FIRST PLACE

    Company: Rogers Communications

    Agency: Dyversity Communications

    Entry Title: Wireless & Cable- Rogers Bollywood Q2 OOH

    Print

    FIRST PLACE

    Company: Time Warner Cable West Region

    Agency: ES Advertising, Inc.

    Entry Title: Free Quality Time ? ?

    SECOND PLACE

    Company: Ameredia

    Agency: Ameredia

    Entry Title: Comcast Polish Gift with Purchase

    THIRD PLACE

    Company: Rogers Communications

    Agency: Publicis / OMD

    Entry Title: Superiority Multicultural TV Programming

    Television

    FIRST PLACE

    Company: Time Warner Cable

    Agency: Castells & Asociados

    Entry Title: Baby DVR Sports

    SECOND PLACE

    Company: Rogers Communications

    Agency: Dyversity Communications

    Entry Title: Wireless- Bollywood. Anywhere, Anytime Q2

    THIRD PLACE (TIE)

    Company: Time Warner Cable West Region

    Agency: ES Advertising, Inc. ?

    Entry Title: "Connected" and "Family Unity"

    Company: Time Warner Cable

    Agency: Castells & Asociados

    Entry Title: Drums Dodgers en Espanol

    NETWORK/INDUSTRY SUPPLIER DIVISION

    Case Studies / Campaigns

    FIRST PLACE

    Company: BET International

    Entry Title: Trey Songz/Knife Violence

    SECOND PLACE (TIE)

    Company: WE tv

    Entry Title: Braxton Family Values

    Company: BET International

    Entry Title: Wendy Williams UK Launch

    Company: BET

    Entry Title: The Game S4 on BET – Case

    Company: BET

    Agency: Harmelin Media

    Entry Title: The Game S4 on BET – Digital

    THIRD PLACE (TIE)

    Company: International Media Distribution

    Agency: Ameredia

    Entry Title: TV JAPAN Japanese Earthquake and Pacific Tsunami Response

    Company: Olympusat

    Entry Title: Desafio Xfinity Sales Incentive

    Company: ESPN Deportes

    Agency: Latinsphere

    Entry Title: ESPN Deportes Dominican Baseball

    All Other Media

    FIRST PLACE

    Company: International Media Distribution

    Entry Title: Custom Call Center Flip Guides & Standees

    SECOND PLACE

    Company: nuvoTV

    Entry Title: nuvoTV's Pastport: Cuba Key Art

    Digital

    FIRST PLACE

    Company: Telemundo Network

    Entry Title: Club de Noveleras Website

    SECOND PLACE

    Company: HBO

    Entry Title: 2011 Asian Heritage Month Campaign

    THIRD PLACE

    Company: BET

    Entry Title: Black Girls Rock ? Digital

    Direct Mail

    FIRST PLACE

    Company: International Media Distribution

    Agency: Ameredia

    Entry Title: Bollywood Hits On Demand Direct Mail

    SECOND PLACE (TIE)

    Company: Asia TV USA Ltd

    Agency: Eclipse Marketing Services, Inc.

    Entry Title: ZEE TV Acquisition & Retention Campaign

    Company: International Media Distribution

    Entry Title: Antenna TV/Greek Lenticular Direct Mail

    Company: Asia TV USA Ltd

    Agency: Eclipse Marketing Services, Inc.

    Entry Title: ZEE TV RCN Campaign September 2010

    THIRD PLACE ?

    Company: TV One

    Entry Title: Way Black When – Black History Month

    Diversity Awareness

    FIRST PLACE

    Company: Univision

    Entry Title: The New American Reality

    SECOND PLACE ?

    Company: GMA Network, Inc.

    Entry Title: MANILA JEEPNEYS

    THIRD PLACE

    Company: TV One

    Entry Title: Way Black When – Black History Month

    Experiential Marketing

    FIRST PLACE

    Company: BET International

    Entry Title: An Evening with Wendy Williams

    SECOND PLACE

    Company: Telemundo Network

    Entry Title: Club de Noveleras Multi-Market Tour

    THIRD PLACE

    Company: BET

    Entry Title: BET Awards 10 Experiential

    Grassroots

    FIRST PLACE

    Company: International Media Distribution

    Entry Title: Channel One Russia Launch

    SECOND PLACE

    Company: GMA Network, Inc.

    Entry Title: KAPUSO ABROAD MAGAZINE

    Kit

    FIRST PLACE

    Company: International Media Distribution

    Agency: FUSE Ideas

    Entry Title: IMD Affiliate Kit

    Out of Home

    FIRST PLACE

    Company: HBO

    Entry Title: HBO Latino Out-of-Home Wild Postings

    SECOND PLACE ?

    Company: International Media Distribution

    Agency: Beyond Traditional

    Entry Title: SBTN Vietnamese Mobile Campaign-Little Saigon

    THIRD PLACE

    Company: BET

    Entry Title: BET Awards – Out of Home

    Premium

    FIRST PLACE

    Company: Univision Communications Inc.

    Entry Title: WORLD CUP SNEAKER MAILER

    SECOND PLACE

    Company: International Media Distribution

    Entry Title: Snapshots from Around the Globe – Calendar

    THIRD PLACE

    Company: Telemundo Network

    Entry Title: Club de Noveleras Premiums

    Print

    FIRST PLACE

    Company: BET International

    Entry Title: Black Girls Rock

    Television

    FIRST PLACE

    Company: The Africa Channel

    Entry Title: Know Your Heritage

    ABOUT NAMIC

    NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises over 2,300 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, Twitter and DiversityLive: The Business > Social NAMIC Network.

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