One of the first things youll notice in a new car after the high sticker price is the array of icons.
There are icons showing hot coffee, or the letter P with a triangle, or a bag holding an exclamation point, or just a series of lines.
And they arent just on the center stack where wed expect them. The iconography has migrated to the steering wheel, seat sides, doors, overhead, even in the back seats.
The icons signify advanced driver assist systems that improve vehicle safety but also confuse many drivers.
Two in five car owners, or 40 percent, said their vehicle operated in a manner they did not expect, according to a national survey by University of Iowas Public Policy Center.
The bottom line is that consumers have exposure to many of these technologies, but there is real big uncertainty about what they do, said Dan McGehee, director of the human factors and vehicle safety research division at the University of Iowa.
The average car on U.S. roads is 11 years old, so new-car buyers likely have not experienced the avalanche of technologies coming in to new cars, McGehee said. To clear up the uncertainty, McGehees team partnered with the National Safety Council to launch My Car Does What?
The interactive site on advanced vehicle technology features videos, graphics and even games demonstrating the functionality behind the estimated 40 icons being used by automakers. The campaign aims to educate the car-buying public on technology that already exists in cars such as electronic stability control, mandated on all cars since model year 2012 as well as future technology that is being rolled out now, such as forward collision warning systems that will be in all cars by 2022.
My Car Does What? also urges automakers and policymakers to standardize the terminology and symbols, like the icon of squiggly lines behind a car on the button for electronic stability control.
The proliferation of these technologies and the lack of standardization between automakers, who use different names and different icons is the source of much of the confusion.
Its like the wild west out there, said Alex Epstein, senior director of digital strategy at the National Safety Council. Safety features have different capabilities by manufacturer.
Cadillac uses Super Cruise, Subaru uses EyeSight, Tesla uses Autopilot, Volvo uses Intellisafe to describe the suite of semi-autonomous driving features that typically but not always include some combination of adaptive cruise control and lane-keeping assist.
The confusion doesnt end there. Some automakers signal the systems with a visual warning, such as a flash from the side mirror or glowing icon in the dashboard. Some use audio warnings in the form of a bing, ping, ding or buzz, while still others use haptic warnings, such as a vibrating seat or a steering wheel with a case of the shakes.