While the Super Bowl is the single largest event in American football, it is also where brands take advantage of the opportunity to show off their best and most expensive ads. With more than 100 million viewers, advertisers are ready to pay a fortune just to get a 30-second video slot in hopes of getting the attention of users.
Even at this point, where the age of technology is so advanced, the success of Super Bowl commercials is more than just TV ratings. Platforms like YouTube are now more relevant, and success is determined by how well the advertisement is remembered, appreciated, and shared.
The Most-Watched Super Bowl LIX Ads on YouTube
In 2025, Super Bowl LIX was one of the best Super Bowls in 2025 in terms of creativity, humor, and emotion. Many brands were able to excel in the YouTube charts gaining millions of views during and even after the game.
Here’s a peek at five of the ads watched the most on YouTube during Super Bowl LIX and their unique aspects.
1. Booking.com – “Get Your Stay Ridiculously Right”
Why It Went Viral:
- Humor & Playfulness – The commercial’s tone was tranquil and joyous, making it shareable.
- Strong Brand Message – Booking.com was able to infuse their slogan about effortless travel, ‘Get your stay ridiculously right’ within the ad.
Once again, Booking.com stirred conversation with their advertisement featuring the Muppets, balancing nostalgia with humor to trigger immediate engagement. By utilizing nostalgia as a hook, the ad ensured viewers remained entertained throughout.
Perhaps what is most intriguing about this ad is that it did not rely on star power as its sole draw; Booking.com made certain its testimonial of a smooth and pleasant travel experience was unmistakably comprehensible.
Marketing Takeaway: Ads that serve using complete stories will always be catchy. Products are much easier marketed with stories rather than hard-core ads.
2. Ram – “Goldilocks and the Three Trucks”
Why It Went Viral:
- Clever Use of Pop Culture – Taking a well-known fairytale and twisting it to promote a brand instantly caught people’s attention.
- Humor & Adventure – These tale-like narratives maintained the attention of the viewers.
- Star Power – Glen Powell, a Hollywood up-and-comer, helped to sell the ad even more.
As a brand of Ram, they focused first on the story by using the fairy tale Goldilocks and The Three Bears as a base. But instead of having porridge and beds, Glen Powell, who played Goldilocks, tested out three different Ram Trucks:
- Ramcharger, – Isn’t this one too powerful?
- Ram 2500 Rebel – Too rugged.
- Ram RHO – Just right.
This ad was placed on an extended 90-second cut before the Super Bowl which gave people something to talk about before game night. The blend of humor, nostalgia, and celebrity endorsement made the ad one of the most watched, on YouTube, during the Super Bowl.
Marketing Takeaway: Ads that mingle cultural references, humor, and strong product mentions to get the attention of the audience seems to have worked as ads that people want to see again.
3. Google – “Dream Job”
Why It Went Viral
- Emotional Connection – A daughter and father relatable storyline captured the hearts of millions.
- Clear Product Demo – Showed how real-life scenarios are aided by Google’s Gemini AI.
- Inspirational Theme – Dealt with personal development and tackling obstacles head-on.
The emotional advertisement of Google’s “Dream Job” Super Bowl ad captures the essence of a father figure preparing for a job interview with the aid of a Gemini AI assistant on Pixel 9. The ad captures how Artificial Intelligence can improve self-confidence, productivity, and overall life.
The ad serves as a point of example instead of self-promotion. While Google is known for cutting-edge products and services, this ad inspires and relates to people the most.
Marketing Takeaway: Emotional storytelling + clear product utility = an ad that sticks. Unlike words, a feeling lasts longer which is what people take away from advertisements.
4. Yahoo! – “Email Bill”
Why It Went Viral:
Short & Snappy – Proof that less is more came in the form of a 15-second advertisement.
Interactive Experience – Viewers could interact with the advertisement by directly emailing Bill Murray after it was aired.
Playful & Engaging – The ad was filled with quirkiness, and fun, and was very unpredictable.
Yahoo went for a different tactic by way of a Bill Murray 15-second advertisement. His Murray’s ad was looking into a mirror only to notice a dog staring back instead of himself. He then brought out a legal pad to display the following email address.
billhimself@yahoo.com
After customers forwarded an email, they were sent a video reply together with a personal shout. This resulted in the ad campaign being more fun and engaging than typical advertisements.
Marketing Takeaway: You cannot blend cost with ads, which obliterates the that assumption ads have to be long and costly. Engagement and interactivity can drive viral success.
5. Bud Light – “Big Men on Cul-De-Sac”
Why It Went Viral:
- Celebrity Appeal – Invited Post Malone, Shane Gillis and, Peyton Manning.
- Relatable Theme – A funny advertisement for neighborhood block parties.
- Absurd & Memorable – The crazily executed suburban antics make the ad stick to the viewer’s mind.
Bud Light’s “Big Men on Cul-De-Sac” turned a normal idea of suburban fathers sitting together into a breathtaking comic show.
The comedic elements were tailored well, which likely contributed to its viral potential without it being incredibly cringeworthy.
Marketing Insight: Branding goes beyond the product description – it’s also about the kind of life the consumer aspires to live. Bud Light does not only market beer; they market fun, a community, and good memories.
What Can We Learn from These Ads?
These were not just random advertisements that went viral; they were specifically created to resonate with the audience. Here are the qualities that contributed to their success.
YouTube Engagement Matters – Traditional TV viewership only tells us part of the impact the brand is making. It’s just as important, or even more important, to analyze YouTube views, shares, and other engagement metrics.
Super Bowl Ads Were Not Stands Alone – Good ads do not happen in a vacuum. They are integrated into a broader campaign that has other elements like social media posts, YouTube videos, and influencers.
Creativity Beats Budget – Having a large production budget does not guarantee success. The most viewed advertisements relied on their great humor and storytelling instead of expensive sets and props.
Final Thoughts
The best-performing ads in Super Bowl LIX in 2025, confirm that good marketing is not only about capturing the audience’s attention but also sustaining the connection, regardless of what form it takes – humor and nostalgia, emotional storytelling, or something else that is a bit more abstract.
Reflecting on Super Bowl 2026, it is clear that brands that invest in creative ads focusing on genuine engagement will emerge triumph.
