The Most Underrated Cities in Latin America You Must Visit

Published January 4, 2025 by Kenneth John
Travel
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When travelers think of Latin America, destinations like Rio de Janeiro, Buenos Aires, or Cancun often come to mind. In this article, we’ll dive into the most underrated cities in Latin America that deserve your attention. These destinations are perfect for adventurous travelers looking to explore beyond the usual hotspots.

Why Visit the Underrated Cities of Latin America?

Latin America can be an oversized land of contrast-from colonial towns and lusher rainforests to the busiest cities and pristine beaches. It is one of those most underappreciated cities in Latin America that has authenticity in local cultures, escapes tourist crowds, and has a highly budgeted experience. Cities boast history, local cuisine, as well as untamed natural sceneries quite similar to places that attract major crowds, all without much commercializing.

Top 10 Underrated Cities in South America

1. Cuenca, Ecuador

Cities in Latin America

Tucked deep within the heart of the Andes, this UNESCO World Heritage Site city charms its visitors through cobblestone streets, its colonial architecture, and an alive arts scene. Quito and Guayaquil steal most of the headlines, but it’s really a gem within Latin America in terms of cities that carry so much history and serenity.

Highlights: New Cathedral, ruins of Pumapungo, Cajas National Park.
Why Visit?: The laid-back ambiance and walkable city center draw retirees and tourists alike to this lovely town.

2. Salta, Argentina

Underrated Cities in south America

While it is dwarfed by the country’s capital, Buenos Aires, and Mendoza in southwestern Argentina, Salta has colonial architecture and vistas more stunning than many might imagine.

Highlights: Salinas Grandes salt flats, the Train to the Clouds, Tren a las Nubes, and Museum of High Altitude Archaeology.
Why visit?: Salta offers a true Argentinian experience, from folk music to empanadas.

Also read: Best Cities for Black Families to Thrive in the United States

3. León, Nicaragua

Latin America

León is a city that is full of historical feel but is young in spirit, with many students. Culturally rich and beautiful, it is one of the most underappreciated cities in Latin America.

Highlights: The León Cathedral, Cerro Negro Volcano, which is ideal for volcano boarding, and the art museums.
Why visit?: A mix of history, adventure, and affordability makes León a great destination for backpackers and culture lovers.

4. Puebla, Mexico

mexico - Underrated Cities in Latin America

While Mexico City and Cancun have been the more popular tourist destinations, Puebla is a much quieter yet just as fascinating option. It has a culinary scene that is renowned as well as a type of Talavera pottery.

Highlights: The Church of Santo Domingo, the vibrancy of streets in Cholula, and the legendary mole poblano.
Why visit?: One of the underrated cities in Latin America, where history, gastronomy, and beautiful architecture harmoniously blend.

5. Cali, Colombia

Underrated Cities in Latin America

Cali has a strong salsa music and dance culture. Most travelers prefer to visit Bogotá and Medellín, but it is one of the most underrated cities in Latin America when it comes to nightlife and local culture.

Highlights: The historic neighborhood of Cristo Rey; salsa clubs Zaperoco.
Why Visit?: The energy that is hard not to be in; and welcoming residents make this destination a must-visit for the love of dance and culture.

Also read: 10 Best Places to Work and Live in the USA for Professionals

6. Valparaíso, Chile

Dubbed as the “Pearl of the Pacific,” Valparaíso is a bohemian-colored port town that has great appeal for artists, yet remains one of the least exploited cities in Latin America by most mass tourists.

Highlights: street art tours Pablo Neruda house, La Sebastiana; the winding funicular rides.
Why visit?: An explosion of urban art and fantastic architecture gives tourists a breath of fresh air off Chile’s congested big city scenes

7. Asunción, Paraguay

Asunción is the capital of Paraguay, one of the more often overlooked cities that a traveler could visit. The town’s atmosphere is peacefully calm and contains a lot of history, maybe making it one of the world’s most underestimated Latin American towns.

Highlights: Palacio de los López, Casa de la Independencia, and Mercado 4.
Why visit?: Asunción gives one an idea about the culture of Paraguay without experiencing all the hustle from bigger capitals.

8. Arequipa, Peru

While Cusco and Lima are the two most visited cities in Peru, Arequipa is a lovely city surrounded by volcanoes. This is the “White City” because of its buildings made from sillar stone and it’s an underrated gem.

Highlights: The Santa Catalina Monastery, the Colca Canyon, and the Plaza de Armas.
Why visit?: Arequipa is this one-of-a-kind mix of history, architecture, and adventure that makes the city one of the most overlooked in Latin America.

9. Santa Ana, El Salvador

Santa Ana is a town with a big allure. Its neoclassical architecture and being close to gorgeous natural attractions have made it worth visiting.

Highlights: Santa Ana Cathedral, Coatepeque Lake, and Tazumal.
Why visit?: This city is one of the peaceful alternatives instead of El Salvador’s capital bustlingly busy cities. This has become one of Latin America’s most underrated cities.

10. Cochabamba, Bolivia

Cochabamba can be termed the “City of Eternal Spring”. This is simply due to its delightful climate and extensive gastronomic background which makes it one of the undervalued towns in Latin America.

Highlights: Cristo de la Concordia statue, La Cancha market, and Tunari National Park.
Why visit?: The locals in Cochabamba are warm and the food is great. This makes it a rewarding destination for curious travelers.

How to Enjoy Your Trip in the Most Underappreciated Cities in Latin America

Know Your Place: Research local culture, language phrases, and the must-visit places.
Local Culture: Take a taste of regional food, attend festivals, and mingle with locals.
Plan your transport: Many unappreciated cities are less accessible than the major centers. Research beforehand.
Visit during off-peak seasons: Travel to avoid large crowds and low prices.

Also read: Best Warm Weather Places to Visit in January in the USA

Conclusion

The underrated cities offer the hidden treasures and feel of the real culture in Latin America through their monuments and scenery. Unforgettable adventures are created through colonial charm, the vibrant streets of Cali, and many such cities. Something for everyone – history, adventure, or just being in a relaxing place – can be found in the underrated destinations of Latin America.

So, step off the beaten path and start planning your journey to the most underrated cities in Latin America. You’ll return home with stories to tell and memories to cherish, all while avoiding the tourist traps.

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Kenneth John

Kenneth is a finance journalist at TNj.com, specializing in market trends, economic analysis, and investment strategies, providing insightful updates and expert perspectives on global financial news.