Even in its long run of more than two decades, Modere, a pioneer in the clean living space, has put down its business. As one of the largest direct selling companies known for its range of health, wellness, and beauty products that champion safe and sustainable lifestyles, Modere’s decision to stop operations has become a shock to the direct selling industry.
After all that had been created, the company released a heartfelt public farewell shared with the company’s customers, distributors, and employees. “Our decision to close our doors after 23 wonderful years serving our cherished community was as difficult as any of the decisions we have ever had to make,” the statement read. Regardless of whether you started with us or only just met us, thank you for being a part of our story.
Why Modere Closed: Financial Struggles and Market Shifts
While shocking to some, Modere’s shutdown is merely reflecting other industry trends. The report by Jobaaj Stories said the closure was caused by a combination of financial pressure, the shift in behaviour of consumers, and regulatory pressures. In a post-COVID economy, Modere faced similar challenges as many of the direct selling companies. A major cause for Modere’s market share loss was the emergence of competitive wellness startups, which provide products of similar or better quality but at much lower prices, alongside e-commerce giants.
As the clean living company, hailing at an opportune time when wellness was trending, the company became embroiled in a great warfare with innovation-driven companies with their focus on digital marketing, product customisation, and influencer outreach.
A Graceful Exit: Modere’s Commitment to Its Customers and Distributors
The unique thing about Modere’s closure is how the company is leaving the market. The leadership is pledged to meet all outstanding purchases, and pledge to customer service for a limited time to make refunds and respond to concerns. This also highlights the fact that this is all part of the brand’s longstanding commitment to transparency and customer satisfaction.
Furthermore, for Modere’s leadership, it took some time to recognize the constant dedication of its distributors and teams internally.
Plexus Celebrates 17 Years: A Stark Contrast to Modere’s Closure
In contrast to recent events, Modere’s closure literally stands in stark contrast to recently celebrating Plexus Worldwide’s 17th anniversary as one of the world’s leading players in wellness and direct selling. Started off as a global wellness brand to promote gut health and the microbiome in 2008 with a simple product, the Breast Chek Kit, Plexus has come a long way.
Plexus president Alec Clark credited the company’s success to ambassadors who give all their time to promoting the company, a culture of innovation, and science-backed products. CEO Gene Tipps also talked about what the company plans to do in the future, such as expanding into new international markets and continuing to operate its Nourish One initiative altogether, which has already distributed 46 million meals worldwide.
Plexus, however, seems to be doing very well while Modere is bowing out. This clearly demonstrates the delicate balance between the two that is so necessary in today’s rapidly changing wellness landscape, one of innovation, agility, and customer engagement, that which life depends on in today’s world.
Key Lessons for the Direct Selling Industry from Modere’s Closure
Modere’s story is a cautionary tale for direct selling brand leaders in a modern market environment. It highlights the requirement of continuous innovation, continuous engagement of the consumer, and the implementation of digitization. For brands that hold off on evolving their systems and distribution models in the wake of new and changing consumer preferences and swift technological advancements, going out of business means going out of business.
Modere’s legacy should not be forgotten at the same time. The brand inspired healthier lifestyles for 23 years and supplied economic opportunities through its distribution model before sustainability became mainstream.
Is This the End for Modere? Potential Future for the Clean Living Brand
Despite being closed, there is hope that Modere’s philosophy, clean living, may find another outlet, subsidiary, or acquisition. With wellness continuing to expand, opportunities always arise to think of ideas at the forefront of health, community, and purpose.
In the meantime, the Modere community is left to reflect on a brand that not only sells products but also helped shape a lifestyle movement. Whether it’s a permanent goodbye or a prelude to reinvention, one thing is certain: Modere has left its mark.
FAQs
Here’s a shortened version of the FAQs on Modere’s closure:
FAQs on Modere’s Closure
1. Why did Modere shut down?
Modere closed due to financial struggles, shifting consumer behavior, and competition from wellness startups and e-commerce giants.
2. Is Modere closing permanently?
Yes, Modere is closing, but it will fulfill outstanding orders and process refunds for a limited time.
3. What happened to Modere’s products?
Modere has ceased sales but is fulfilling pending orders and offering customer service for a limited time.
4. Why did Modere lose market share?
The rise of competitors with better pricing, digital marketing, and product customization led to Modere’s decline.
5. How is Plexus different from Modere?
Plexus has embraced innovation, digital marketing, and a strong ambassador network, allowing it to thrive while Modere faced challenges.
6. Can Modere be revived?
Modere’s philosophy could be continued through acquisitions or partnerships in the wellness industry.
7. How can I get a refund from Modere?
Customers can contact Modere’s customer service for refunds within a limited time as they fulfill pending orders.
