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Meta Platforms (META) Shows Strong Momentum: Should You Add It to Your Portfolio?

Published December 26, 2024 by Kenneth John
Finance & Economy
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Meta Platforms, Inc. (NASDAQ: META) is the parent company of Facebook, Instagram, and WhatsApp. Meta has been holding the top position in the technology sector for quite a long time. As of March 2024, Meta exceeded more than 3.24 billion daily active users, making it one of the most important players in the global landscape of social media. Its stock momentum is catching the eye of smart investors, but is it the right time to jump in? Let’s dive into the numbers and trends.

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Meta’s Strong Momentum into 2024

Stock Performance: A Consistent Upward Trajectory

The stock for Meta has simply continued to ride into the latter part of the year into 2024. Last year, its gains moved on to an astronomical 71.3%. Last week only saw it dipped to a meager 1.9% after it posted up by a strong 6% so far into the past month.

Key Drivers of Meta’s Growth in 2024

These trends for momentum investors paint an upward trajectory that’s difficult to ignore. The company continues to fuel its growth through its adaptability and evolution of its business strategies.

Also read: Palantir Stock (PLTR) Soars 370% in 2024: Is It Still a Buy?

Factors Driving Meta’s Momentum

Several factors are driving Meta’s strong stock performance:

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Diverse Revenue Streams Fueling Growth

Its advertising business is strong, forming the core of Meta. However, new prospects for growth are found in virtual reality and artificial intelligence. In fact, its Quest VR headsets shall be one of the product lines that will spur further revenue diversification because of this AI-driven feature.

Expanding User Base and Engagement

Meta’s family of apps attracts billions of users every day, ensuring that ad revenue flows in continuously. Innovative features across Instagram and WhatsApp have kept users engaged and advertisers interested.

Strong Earnings Performance and Forecasts

Meta boasts of average surprise earnings at 11.3% in 2024. Analysts have enhanced the estimates of earnings, and therefore, the Zacks Consensus Estimate stands at $22.68 per share. The upward revision, therefore, depicts great confidence in earning ability for Meta in the long term.

Momentum Style Score and Its Importance

Meta has a Momentum Style Score of “A” and a VGM (Value, Growth, and Momentum) Score of “A.” Such rankings are really important to the investor with a focus on high-momentum stocks.

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The momentum-type investor looks for such factors as price trends and earnings revision. Meta has done extremely well lately on both of the above factors and hence makes for a pretty attractive stock.

Weaknesses and Risks to Consider

While Meta Platform’s stock continues to increase, there are challenges to watch out for:

Regulatory Scrutiny and Market Dominance

The world’s largest social media company, Meta is also under immense pressure by the regulatory scrutiny. It attracts attention from governments around the world due to its data practices and market dominance.

Economic Uncertainty and Its Impact on Ads

That would translate to lesser spending on global ads; these are Meta’s primary sources of earnings. Its bets on AI and VR do somewhat hedge this risk though.

Why Meta Platforms Stock is Attractive to Momentum Investors

Strong Earnings and Price Trends

Momentum investors live by the mantra “The trend is your friend.” They love to ride stocks that just keep going up, aligned to the prices and earnings trends.

Meta fits that perfectly. Its consistent earnings beats, upward revisions, and solid price trends make it a pure momentum stock textbook example.

Should You Buy Meta Stock Now?

Growth vs. Risk: What to Consider

Meta’s current price stands at $607.75, which puts it solidly in place in the market. However, growth versus risk is something to be considered.

Ideal for Long-Term and Momentum-Focused Investors

Meta may appeal to those investors who seek long-term growth and stability, thanks to its market-share leadership and new ventures. Investors who rely on momentum would be very motivated by the trends of this stock upwards as well as the high scores of the company in the key metrics.

Also read: Difference Between Dow Jones vs Nasdaq: A Guide to Stock Market Indices

Meta vs. Competitors: How Does It Stack Up?

Meta’s Position Against Tech Giants Like Alphabet and Amazon

Its speed is faster than others even if considered against the competitive context of a space with Alphabet and Amazon among the tech companies that are taking massive strides toward AI.

Unique AI-Driven Social Media Offering

Indeed, although other techs have embraced AI as well, including Alphabet and Amazon, Meta’s AI-based social media is unique compared to its peers.

Investor Insights on Meta Platforms (Meta) Stock

Momentum: Meta’s shares had seen impressive momentum with a gain of 71.3% over the year.
Earnings Growth: It has good earnings growth. Analysts revised its estimates to $22.68 per share.
Innovation: Meta ventures in AI and VR, which positions the company for future success.
Risk: Regulatory challenges, plus possible economic headwinds might challenge growth.

Conclusion: Is Meta a Smart Investment in 2024?

Meta Platforms is a stock of high momentum with an excellent track record and promising prospects for the future. It innovates and dominates social media.

Those in need of some momentum are well served here with excellent Style Scores and steady upward momentum, which make it a good bet for investment, watch regulatory developments and other market trends closely, however.

Invest wisely and ride the momentum that your Meta investment can deliver.

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Kenneth John

Kenneth is a finance journalist at TNj.com, specializing in market trends, economic analysis, and investment strategies, providing insightful updates and expert perspectives on global financial news.