It’s official, McDonald’s is reviving one of its most popular menu items. The cherished Snack Wrap, which disappeared from menus nationwide in 2016, is back on its way. Beginning July 10, 2025, fans can now again indulge in the crunchy, cheesy, chicken-stuffed wrap they’ve been missing for almost a decade. Through this write-up, we are covering the news surrounding the snack, and what does fan feel about the comeback.
Why It Was Removed
First introduced some 20 years ago, the Snack Wrap was an instant success. Wrapped in a tortilla made of soft white flour and containing chicken, shredded lettuce, and cheese. It was a customer favorite for a fast bite and in no time it became the fans favourite. But even though it was a popular item, McDonald’s eliminated it from U.S. menus in 2016 due to preparation complications within its high-speed kitchens.
Ever since, dedicated fans have mobilized year by year for its return.
The Fan Frenzy That Brought It Back
What’s unique here is how much the customers pushed it. Social media websites were filled with requests, memes, and countdowns. One particularly dedicated fan even started a Change.org petition, which garnered close to 19,000 signatures calling for its return.
In one passionate email to McDonald’s, one pregnant customer, Carli, wrote, “My greatest craving is something I cannot have. I am due July 14, 2025. Will snack wraps return before then?” That craving will now be fulfilled just in time.
McDonald’s recognized this wave of enthusiasm with a wink at customers. On its X (formerly Twitter) page, the company wrote, “You created a movement. A movement so powerful that you finally won.” Even the social media manager got in on the action, reminding users: “Social media managers don’t control the menu.”
What’s New About the 2025 Version?
The Snack Wrap is not returning exactly as it was. While the basic formula remains tortilla, chicken, lettuce, and cheese, there are some updates.
The updated version will have just fried chicken and will be available in two flavors: Ranch and Spicy. There won’t be a grilled version or honey mustard or sweet chili sauce available, unlike the first wraps. McDonald’s says simplifying the menu is meant to speed up preparation and service.
Prices have not yet been officially revealed, but McDonald’s said it will differ by region.
A Special Website for Snack Wrap Enthusiasts
To commemorate the wrap’s return, McDonald’s created a special site: snackwrapfiles.com. It’s a whimsical, entertaining “content hub” with Snack Wrap-themed wallpaper and clickable folders. There’s a folder called “Fandom” filled with screenshots of social media posts, fan mail, and emails, all attesting to the wrap’s place in popular culture.
It’s apparent the company has a good sense of how deep the passion for the Snack Wrap is. McDonald’s USA President Joe Erlinger made the comeback announcement straightforward and direct: “It’s back.”
A Victory for Nostalgia and Consumer Voice
The comeback of the Snack Wrap isn’t simply about food. It’s about how much consumers care about what they consume, what memories are associated with their favorite foods, and how brands are finally paying attention to consumers.
Conclusion
This “menu rebirth” is a message that McDonald’s is paying attention to the trends and more significantly, listening to its supporters. It’s also evidence that at times, tweeting and posting petitions can actually get things done.
So mark your calendars: July 10, 2025 is Snack Wrap Day.
And to those still in doubt? Stop by your local McDonald’s this summer and experience the hype or the nostalgia.
Snack Wrap Nation, your time is now.
