McDonald’s New Mascot Too Frightening?

McDonald’s restaurant chain says
its new “Happy” mascot will bring “fun and excitement” to its children’s
meals, but social media contend the toothy, red box-shaped character
will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain
that the animated red Happy Meal box, with its cavernous dark mouth and
rows of large white teeth, is scary and will bring children nightmares
instead of joy.

“It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook,
Illinois-based McDonald’s said in a statement that it will encourage
kids to enjoy healthy food choices, like fruit, vegetables and low-fat
dairy.

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