The five-year wait for the McDonald’s Chicken Strips is finally coming to an end. The superfans of McDonald’s may now rejoice as the Golden Arches announced the comeback of the iconic Chicken Strips. In addition to that, it also announced that the permanent menu item is going to be accompanied by a spicy twist. If you are someone who has been awaiting the relaunch of McDonald’s Chicken Strips, this article is for you. It brings you everything you need to know about the iconic Chicken Strips coming back. The following article also includes information about when it is going to appear on the menu again and what twist it will have.
Iconic McDonald’s Chicken Strips Are Making A Comeback
According to what the Golden Arches said in an announcement on Thursday, the McDonald’s Chicken Strips are going to appear on the menu from the 5th of May this year. It will be available at all locations across the nation and will have a brand-new Creamy Chili Dip accompanying it. The chain has described its Chicken Strips as juicy 100% white meat, which is coated with crispy golden brown breading. It is also coming with a new black pepper flavor. The dip, on the other hand, will have flavors like savory, sweet, and tangy.
Some McDonald’s locations have already started serving the items, and many food bloggers have tried it too, describing it as crispy and flavorful. The prices of McDonald’s Chicken Strips may vary according to the location. Food blogger Burger Beast reportedly paid $4.99 for three strips and $5.99 for four.
Why Is McDonald’s Relaunching Chicken Strips Now?
Chicken Strips were taken off the McDonald’s menu back in 2020 during the era of the pandemic. However, the demand and love for it never died down. Alyssa Buetikofer, McDonald’s chief marketing and customer experience officer, made a statement about its demand. She explained how remarkable the demand for Chicken Strips is across the industry. She further added that they knew they had to deliver something worth craving and waiting for. Alyssa also said that the company listened to its fans, took their time, and created something they will definitely crave. It is important to note that the previously announced return of Snack Wrap also depends on Chicken Strips. This is mainly because the Snack Wrap uses Chicken Strips in its preparations.
Chicken War With The Competitors
McDonald’s has been facing severe criticism regarding its high prices and a significant decline in the sales of chicken. Competitors like Taco Bell and Popeyes have emerged as a dominating force in the industry. Cesar Piña, McDonald’s senior vice president and chief supply chain officer, explained how items like McCrispy Strips are a promise to fulfill and meet the expectations of the customers. McDonald’s is going to report its earnings right before the relaunch of Chicken Strips on May 1. McCrispy Strips may actually help McDonald’s grab its hold back on the chicken market.
What’s Coming Next After Chicken Strips?
According to the CEO, Chris Kempczinski, McDonald’s has another new chicken strip scheduled for launch next February. He stated that the company sees significant potential in its Chicken portfolio. It is also going to relaunch the fan-favorite Snack Wrap this year. However, the launch month is still not confirmed. It is going to expand its McCrispy sandwich to all markets from its current 70+ markets. The company will also continue to pulse in another fan-favorite, Chicken Big Mac.
