Marketing. Now there’s a word that every entrepreneur needs to know. For some, it’s a natural born talent. For others, a step-by-step, how-to guide and personal interpreter aren’t enough to make this task less than a challenge. As an entrepreneur, marketing is a must and unless you have a six-figure budget, you need to do it yourself. And unfortunately, there isn’t a show on the DIY network to help you with this one.
There are however, many online blogs and articles that can help you. One place to start is www.marketingprofs.com. This site offers many different marketing articles to help you accomplish your business goals. Marketing experts share their how-to tips on a multitude of subjects. Things like how to write email copy to get results, social media to grow your brand, using SEO and SEM so customers find you, sales tools you may know but have forgotten to use, and a whole lot more, are on this site.
To get you started on your way to marketing success, here are 5 tips to focus on when it comes to making your marketing plan.
#1 – Have a marketing strategy in place
#2- Be consistent with your brand
#3- Integrate Marketing and Sales
#4- Market something you can actually deliver
#5- Use the marketing mix effectively.
Learning to market your business, is a must in this day and age. You need to market in many different ways since nowadays there are several ways in which people receive information. As a general rule, you need to have a clearly defined product and/or service, have a specific audience to sell it to, and a way to let them know about it.
Remember to use the resources available to you, especially the free ones!