Macy’s Inc. has appointed Aubyn Elaine Thomas as Senior Vice President of Marketing Services. In her new role, Thomas will be responsible for driving growth and service excellence for Macy’s financial services businesses. This encompasses credit and loyalty marketing as well as multicultural marketing for one of the world’s most recognized and respected brands. With a focus on customer intimacy, her leadership will create new sources of value for Macy’s 40 million debit and credit card holders.
Thomas will also provide direction for the loyalty and rewards platform, gift cards, enhancement services and financial analytic capabilities. Her multicultural marketing leadership will enhance the Macy’s brand experience and continued offering of quality, fashion-forward assortments specifically relevant to diverse customers. Macy’s will engage in key initiatives designed to build meaningful relationships and help all audiences enjoy their own unique sense of style and expression.
In her former assignment, Thomas was Vice President of the brand and acquisition marketing group at Harrah’s Entertainment, Inc in Las Vegas. Her responsibilities included leading the growth and development of the industry’s largest distributor of casino brands generating over $9 billion in sales annually. With over 40 resorts worldwide such as Caesars Palace, Harrah’s, Bally’s and Paris in Las Vegas, her team built the framework for Harrah’s Entertainment, Inc. and developed advertising programs to build equity and distinction. She also served as a leading member of the corporate diversity strategy team for the office of the CEO.
Prior to her assignment at Harrah’s Entertainment, Inc., Thomas served as the Senior Vice President of Brand Strategy and Enterprise Marketing for Bank of America in Charlotte. She led a team in corporate marketing to maintain enterprise focus on new and innovative programs.
Thomas’s educational background includes a dual degree program in Engineering; a 5-year undergraduate curriculum. She holds two bachelors degrees: one in Mathematics from Spelman College, and one in Electrical Engineering from Georgia Institute of Technology. She also holds an MBA in marketing from Clark Atlanta University. She has made her home base in New York at Macy’s Corporate Marketing headquarters.