Looking for a Top-Class Copywriter / Writer? Wordfruit Makes It Easy and Cost-Effective
NEW YORK and LONDON, May 10, 2011
NEW YORK and LONDON, May 10, 2011 /PRNewswire/ — Wordfruit, http://www.wordfruit.com, an online copywriter recruitment service, launches a new business model which helps marketing and advertising professionals find the right copywriters for jobs without any up-front recruitment fee. The model is built to answer to the needs of both clients and high-standard writers.
Wordfruit provides industry professionals in advertising, marketing, PR, and design with connections to top-class copywriters and other writers for freelance, contract, and full-time jobs. Managers in SMEs also use the service.
Clients can send their job description to Wordfruit staff, who will provide a shortlist of writers matched to the job, or they can open up the role to all possible matches, and writers who are available for the job will get in touch. Clients can also search through writers' profiles and approach writers direct.
There are now 423 vetted, world-class copywriters at http://www.wordfruit.com and more writers applying to join every day. The writers are from all the main English-language speaking countries, with approximately 60 per cent from the USA.
Copywriters do not pay any fees, and the service reduces their time spent looking for work, with Wordfruit acting as an agent internationally. Wordfruit has been running for several months, serving clients in the U.S., UK, Australia, and Europe.
"The best copywriters are here because we've built a model that works well for top copywriters. That's why industry-professional clients use the service," said Wordfruit MD, Richard Clunan. "Writers who want to join can apply to Wordfruit on the strength of their past work, but we will only take in the best."
Clunan claims the Wordfruit service can save clients 90% of the commission they would be charged by headhunters and traditional recruitment agencies: "Traditional agencies take a percentage of salary, often between 10% and 33%, so the fees for sourcing someone for an $80K job for example, could range from $8K to $26K," said Clunan. "By comparison for the same role, Wordfruit matching fees are only 7%, and we have low maximum caps from $197 on the total commission payable. It's a lean system, giving clients huge savings on their recruitment spend. Plus there is no up-front fee."
Wordfruit is offering introductory savings of a further 50% to clients who complete the online survey at http://www.wordfruit.com
Another advantage for clients, according to Clunan, is the breadth of experience in the Wordfruit database: "At Wordfruit, we have writers with talent in all things words-related, from advertising copy and concept work, direct mail and web content, to scriptwriting and journalism," said Clunan. "Our clients get the best writer for the job, in the easiest and most cost-effective way."
Clunan came up with the idea for Wordfruit when working as a freelance copywriter: "It was clear to me there was a gap in the market. The job-bidding sites work well for the low-end of the market, but for that very reason, great copywriters are driven away. And the regular recruitment agencies fail to maximize the benefits of the Internet," said Clunan.
"I had a strong understanding of the market and a good knowledge of what was out there to connect writers and clients. I wanted to build a service that works better for clients and for writers," he said.
Those interested in browsing copywriters' profiles can do so at http://www.wordfruit.com
For further details, contact:
Wordfruit Copywriter Recruitment Agency
U.S. phone: (707) 622-5990
Ireland phone: 00353 87 357 4031
fax: 00353 1686 5657
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SOURCE Wordfruit Copywriter Recruitment Agency