Link Building Strategies for 2013: Which Ones Should You Use?

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link building strategies, link building tacticsLink building techniques that are guaranteed to work in 2013 and beyond

We all saw it coming but decided not to pay attention to the signs. And then it happened – Google finally decided to lay down the verdict that changed link building forever. In its wake lies devalued link networks and delisted sites. Well, the good thing about this is that there is no longer a way for bad content to rank high in the search engines.

So, where is link building headed in 2013? What are the safest and most effective tactics that can be used to generate the links you need? Here are some guaranteed link building techniques you may want to consider:

Create linkable content. Producing linkable assets such as high quality videos, infographics, whitepapers and widgets can get you great results from your link building efforts. After all, content still reigns king, doesn’t it? For best results, try to see what your competition is doing and improve on it. You’ll definitely be rewarded accordingly by doing so.

Do guest posting. Create good quality content and ask A-list blog owners if you can do a guest post for them in exchange for some links pointing back to your site. It may be harder to secure a spot in such blogs but it’s definitely worth all the effort. To make this work, you should start building better relationships with fellow bloggers and webmasters.

In addition to gaining valuable backlinks, doing guest postings can also help you establish yourself as an expert in your field, build brand recognition and allow you to tap into new audiences. Does it get any better than that?

Share your content to your social networks. Despite all the changes in Google’s algorithm, social networking and social link building still makes a lot of sense. In fact, Google now takes improved social signals as a ranking factor. It is considered as a valuable link building tool so feel free to continue using it. After all, where else can you find a medium that allows you to blast your message to thousands of people without it being considered as spam?

Use Google Alerts to uncover linking opportunities. Some people may mention your brand online without linking to your business. Take this opportunity to get some valuable backlinks by asking the person to add a link. It’s that simple!

Generally speaking, you have to earn your links or you’ll risk getting penalized by the search engines. Without a doubt, low risk link building is the way to go in 2013 and beyond.