Life Insurance Companies? New Marketing Strategy ? Fitbit

John HancockWith life insurance policies becoming an extinct species over the past few decades, big players in the market are offering discounts on premiums in exchange for your private information. It?s yet another rewards program not any different from your favorite airline. It is not innovative nor is it creative.

Yet, it could be more invasive than any marketing strategy that is presently being released in today?s global marketplace.

After you sign up for your life insurance, John Hancock will track you via a device called Fitbit. Yes, it?s a global tracking device of your every move. Maybe if they like what they see you do, they will give you future premium discounts ? maybe if they don?t like what activity they observe, they will up your premium. Yikes.

Read more at NPR.