It is a well-known fact that LeBron James is the greatest basketball player of all time. New rumors, however, have it that the end is near to his spectacular playing career, and he might be getting ready soon to make a big adjustment off the court. In fact, the latest reports are that LeBron is targeting a media position with Amazon Prime Video, which may well go live the moment the star leaves the NBA.
Being at the age of 40 years old and still performing at a high level with the Los Angeles Lakers, James has made it clear that he has not lost his love of the game. But as we enter into 2025, when he has an option to earn $52.2 million in a final season in the league, and as there remains no clear word on whether he plans to be back or not, there is some worry that he may be willing to change directions- from athlete to broadcaster.
A Prime Opportunity with Amazon
In the last year, LeBron has been seen to be in quite close relations with Amazon, more so its sports-based Prime Video. With Amazon set to dominate the live sports broadcasting landscape to an even greater extent, the corporation has reportedly been interested in top talent, not only on the field but also in the studio.
Even LeBron has talked favorably about Prime Video taking over the NBA world. He recently said he thinks Amazon Prime Video will do an excellent job of displaying our sport: ”I think Amazon Prime, they are going to do a great job with our sport.” This remark has added fire to the speculation that he could join a new type of limelight with the streaming giant.
Following in the Footsteps of Legends
Should LeBron pursue a career in broadcasting, he would not be alone in this effort, as other basketball legends, such as Michael Jordan and Shaquille O’Neal, have succeeded in being able to stay involved with the sport even after their playing days were over. Whereas Jordan transferred his attention to ownership and running of the teams, others preferred to be TV analysts, show hosts, and media personalities.
LeBron is already known for his strong communication skills, his understanding of the game, and his experience in front of the camera. These traits could make him a natural fit for sports broadcasting or even a leading role in basketball-focused programming.
Mixed Reactions from the Public
As with anything involving LeBron, the reaction to this news has been mixed. Some fans are excited by the idea of seeing him stay connected to the game through commentary and analysis. Others have expressed concern that it could be a “bad fit,” especially among those who are used to seeing him in a leadership role on the court rather than behind a microphone.
Stephen A. Smith, a well-known ESPN personality who has had a complicated relationship with LeBron over the years, didn’t hold back. “I don’t like him, and he doesn’t like me,” he said in a recent interview, reflecting the polarized view many fans and media figures have about James.
Balancing the Court and Camera—for Now
Despite the rumors, LeBron hasn’t confirmed when he’ll retire or whether he has officially accepted any media offers. For now, he appears to be keeping his options open. Sources suggest that if he chooses to return to the NBA for one more season, he could still begin working with Amazon in a limited role on the side, perhaps as a guest analyst or special feature contributor.
LeBron has already been involved in media through his production company, SpringHill Entertainment, which produces documentaries, films, and TV shows. This makes the transition to a larger media role a logical next step.
