Kierna Mayo was named Senior Vice President of Content and Brands, at Interactive One. Prior, she was the Editor-in-Chief, VP, Digital Content at Ebony magazine. The news comes after the 71-year old Ebony, which was a staple in Black households and a pioneer in the publishing industry, was acquired by a Texas firm this week.
Mayos new post will begin on June 27.
In her new role, Mayo will help grow the companys reach to a broader Millennial audience, while continuing to super-serve its core African American base.
In addition to overseeing editorial direction and content strategy, Mayo will spearhead the expansion of video initiatives across iOne’s national brands GlobalGrind, HelloBeautiful, NewsOne and TheUrbanDaily as they further establish themselves as a source of video content central to Millennial and Black culture.
“As a visionary media executive, Kierna has an impressive range of experience in areas which span the breadth of Interactive One’s portfolio,” says, Detavio Samuels, President of Interactive One and One Solution. “She has a history of not only covering the news, but also creating the conversation, which is a lynchpin of iOne’s future content strategy.”
With over 20 years of editorial experience starting out as an early Hip-Hop journalist and later co-founding and serving as Editor in Chief of the ground-breaking Honey Magazine Mayo has been a pivotal contributor to many outlets, including BET Networks, Tyra.com, Essence, and Hearst Magazines. In her new role at Interactive One, she will continue her trajectory of innovation, leadership and talent development.
“The chance to bring my creative vision to the suite of iOne brands is the career move of a lifetime,” Mayo shares. “As the digital medium continues to evolve, the opportunity to expand Interactive One’s brands, offerings, and connections with their audiences, is limitless. I am honored to join forces with the company and to help it grow to unseen heights.”