Keisha Taylor was appointed senior vice president-integrated marketing at Learfield Sports. Taylor has been with Turner Broadcasting for the past 10 years, most recently as senior director of entertainment marketing for TNT and TBS.
Her career began at BBDO Advertising Agency and Children’s Healthcare of Atlanta where she held account and marketing positions.
In this newly created position, Taylor will oversee marketing, graphics, research, client insights and ideation, events and training. She will also work with the company’s sales and digital teams in development of new social and mobile concepts for Learfield’s clients.
“We are so pleased to have Keisha join us,” said Andy Rawlings, Learfield’s chief revenue officer. “She is a superb addition to our team. Her background and marketing experiences with Turner are impressive and especially valuable to us, particularly as we expand our client services, helping our customers realize the greatest value from their investments in college sports.”
At Turner, Taylor played an integral role in the development and direction of marketing campaigns for some of the networks’ most successful series. The campaigns included traditional advertising, as well as social, mobile and digital strategies.
“I am very excited to be joining Learfield,” said Taylor. “Not only is this an important step for me professionally, I’m excited about the culture of Learfield and the dynamic nature of the college sports marketplace and significant role Learfield plays with 120 multi-media collegiate partnerships.”
Taylor earned a bachelor’s degree in Mass Communications from Hampton University.