Besides struggling in terms of his career, Kanye West, now Ye, continues to be a potential candidate for attention in 2025, mainly due to the extreme controversial Ness of the achievements of his Yeezy brand. To be fair, Ye’s Yeezy page, Yeezy. com, it has become the site of both budding innovation and scandal announcements, which seem to speak very much to its creator’s top priorities.
A sensational revolution for $20
And then there was the 2025 Yeezy revolution, an unexpected overhaul of the entire clothing world with a simple premise: Every Yeezy product imaginable, every color, every shape, every — so to speak — zippered panel, would be available anywhere in the world for a one-size-fits-all fee of $20. “By contrast to the previous brand approach to elitism, the step has been characterized by in reply as the designer’s methods toward democratizing fashion, knowledgeable people said. For instance, one small pair of YZY SL-01 slides showcased this year sold out in hours, generating USD 3 million in revenue for 24 hours.
The accomplishment has spurred some controversy in the industry. He’s been lauded for democratizing fashion by making it accessible to everyone, but several have wondered how it was even feasible to sell good-quality products at such low prices. Everything, including shoes like the upcoming YZY BL-01 “Bully” shoe and a bunch of clothes, costs $20.
Contradictions Stories
Yeezy’s, however, had a lot more contradiction baked in. When the webpage was eventually allowed to be accessed, only one article, the “HH-01,” a white t-shirt displaying a black swastika, was available for sale. The HH-01 was interpreted as antisemitic, Nazi-like, and the Anti-Defamation League condemned it as an egregious display of antisemitism.
This is not the first time Ye has been criticized for his views. Just a week earlier he had made a series of antisemitic, homophobic, and misogynistic posts on the social media platform X (formerly Twitter) that drew renewed calls for his account to be banned. Despite the Controversy, Yeezy continues to sell the swastika T-shirt. Com, adding to the fury.
The Super Bowl Ad
Then Thornberg ran a bizarre commercial during Super Bowl 2025. In the spot, which aired only in select local markets, Ye was seen lying in a dentist’s chair, shooting video of himself on an iPhone. He joked that he would spend all his money getting teeth with diamonds in them and urged viewers to shop Yeezy. com. The ad was low-budget, self-shot, and snaky, and it was confusing and controversial, especially as it came out in the swell of offensive new social media posts from him.
The Ultimate Fan Reaction and What It Means for the Industry
Ye’s fanbase has been divided by his recent behavior. Some are still backing him, while others are more critical. The $20 pricing model has attracted a lot of new customers, but the concerning actions have driven away long-time fans and industry partners. Designers like Gosha Rubchinskiy have left the Yeezy team as celebrities like Tyler, The Creator and Travis Scott have distanced themselves from Ye.
Yeezy sales continue to be strong, despite the blowback. The brand’s ability to generate millions in revenue despite the scandals underscores the might of Ye’s reach and the popularity of his relatively low-cost items. But questions are emerging about the long-term sustainability of that model, especially as the brand faces increasing scrutiny.
Looking Ahead
As of February 2025, Yeezy. There is no longer innovation or controversy, it is simply the way it is. The best part of the men’s show is a labor protest. Ye’s upcoming album Bully will accompany the new products, including the YZY BL-01 shoe. But the BRAND’S FUTURE IS UNCLEAR. Will Ye’s radical vision change fashion, or will the controversies finally overshadow the innovations?
For now, Yeezy. Com is further evidence of Ye’s taste for that combination of intrigue and offense. Whether you think of him as a visionary or a provocateur — or, perhaps, an unfortunate hybrid of both — one fact is indisputable: There is no one on the planet that people are talking more about than Kanye West.
