Jay-Z’s Roc Nation Sports has recently announced its plans to enter the boxing promotion business.
According to RocNation.com, “’Throne boxing’ will feature the sports’ brightest young stars in compelling match-ups, including rising undefeated welterweight Dusty ‘The Beltway Boriqua’ Hernandez-Harrison (24-0, 13 KO’s) vs. Long Island’s own Tommy “The Razor” Rainone (22-5-1, 4 KO’s).”
In addition to all the action, guests will be treated to live music by Roc Nation’s talented roster of artists that includes Big Sean, J. Cole and Jay Electronica, among others.
The event will take place at Madison Square Garden on January 9, 2015, with $1 from the sale of each ticket going to the Muhammad Ali Center.
“Madison Square Garden is looking forward to teaming up with Roc Nation for their first-ever boxing event,” said Joel Fisher, executive vice president of MSG Sports. “The Theater at Madison Square Garden provides a great setting for fans to watch boxing and entertainment all under one roof.”
This is the latest move for the dynamic entertainment company founded in 2008 by award-winning rapper and business mogul Jay-Z. Roc Nation Sports, the sports management division that is executing the boxing deal, followed in 2013 and has taken on clients in baseball, basketball and football. No stranger to big money-making business deals, the 45-year old, Brooklyn native has also been a part owner of the Brooklyn Nets basketball team, is frequently on Forbes’ ‘highest-paid artists’ list and last year, was reportedly involved with a cigar line called Cohiba Comador. Before that in 2011, he invested in a popular Brooklyn chicken wing eatery.
David Itskowitch, the chief operating officer of Roc Nation Sports’ boxing division, said, “All of us at Roc Nation Sports are thrilled to announce our first boxing event along with our first series and television deal. An evening of exciting fights, great music and fantastic entertainment will be a fitting way to kick off ‘throne boxing,’ a series that will stand alone on the boxing landscape.”
The deal includes a total of three events with this first one to be televised on the Fox Sports 1 network.