Instagram has finally launched its much-awaited video editing app called “Edits” today for both Android as well as iOS users. It is specially designed for Meta content creators who can now edit professional and crisp videos to upload on reels. In addition to that, it is considered a direct challenge to the TikTok-owned CapCut editor. If you are someone who wants to know more about the launch of Edits, this article is for you. It brings you everything you need to know about the reel editing app launched today, and what the Meta officials said about the launch.
Instagram’s Edits Launched With New Features
Instagram allows its users to edit their content in the application itself, too. However, the in-app editing features of Instagram were often considered insufficient. That’s what led to a need for another standalone editing application and took the users towards CapCut. In response to that, Instagram has officially launched Edits, a powerful standalone platform for creators. It comes with all new advanced features that also include AI-powered animations from still images. The Edits app also lets you swap green screen backgrounds and offers precise subject cutouts.
How Does Meta Describe Its New Edits App?
Meta has officially described Edits as a video creation app specially designed for creators. The description also explains other features of the application, such as its project management tools that help creators track their ideas and notes. It also offers the creators access to their performance data. Furthermore, they can also revisit video concepts and save them as well. The Edits app also comes with a feature that helps the creators plan their content for the long term.
Edits Launched In Competition With TikTok
With the launch of Instagram’s new Edits app, the competition between Meta and TikTok has reached new heights. CapCut is the application that has successfully established itself as one of the most preferred video-editing apps on the horizon. TikTok’s parent company, ByteDance, has developed CapCut. The announcement for the Edits app came in the month of January this year. It is important to note that it was the time when both TikTok and CapCut were temporarily removed from the United States. This sparked major speculation among the masses, and Meta capitalized on the vacuum, launching its own alternative.
What Did Adam Mosseri Say About The Launch Of Instagram’s Edits App?
Adam Mosseri, who is currently serving as the head of Instagram, compared the Edits app to CapCut when it was first announced in January. He took over his Threads account and posted about how Edits would be more for content creators than for casual video makers. Adam Mosseri also told Chris Welch of Verge that Edits would be different from CapCut as it offers a much broader range of creative tools. He also added that the Edits app will probably have a smaller addressable audience.
More Updates Coming Soon On Edits App
After the launch of the Edits app in competition with CapCut, Instagram is already teasing new updates that are going to be available soon. These possible updates include support for keyframes along with more AI-driven features. It is also planning to launch a collaborative video editing feature in the Edit app that will help multiple users work on a single project at the same time.
