In its battle with Netflix and Amazon for streaming video marketshare, Hulu today announced its first-ever licensing agreement with Turner Broadcasting, which sees the streaming video service gaining exclusive subscription rights to several shows’ past seasons from Cartoon Network, Adult Swim, TNT and TBS, in addition to select future programs airing “in the coming years.” The deal was notable not only for the shows’ exclusivity to Hulu, which indicates an aggressive bid on the Hulu’s part, but also because it represents the first time some of the programming has been made available to stream on demand at all.
According to the official announcement, Hulu gained the exclusive rights to prior seasons of animated shows including “Aqua Teen Hunger Force,” “Dexter’s Laboratory,” “Ben 10,” “Robot Chicken,” “The Venture Bros.,” “Adventure Time” and “Regular Show,” in addition to other Adult Swim and Cartoon Network Classics. And it has acquired the past seasons of TNT’s “The Last Ship” and “Murder in the First,” as well as TBS’s upcoming series “Angie Tribeca,” which will stream exclusively on Hulu after its full-season run.
“This is a great opportunity to grow the reach of the networks’ original programming and complements our strategy of utilizing multiple platforms – including SVOD – to drive sampling, introduce new viewers to our content and give current fans the opportunity to explore and enjoy Turner’s new and existing series in a branded environment,” said David Levy, president of Turner Broadcasting in a statement.
Read more at Tech Crunch.