Huawei which was once a leader in the smartphone market was affected when the US imposed sanctions on the company. Suffice it to note that it was deprived of crucial technologies and markets. However, at the present times, Huawei is coming back strongly into the list willing to send out a signal that it is back to compete again.
Why Huawei Faced Problems
For instance, several years ago Huawei was among the leading mobile phone manufacturers in the global market. The problem that people had with it was that it made phones that everybody wanted because they were unique and had new features. However, in 2019, restriction was placed on Huawei by the U.S. government. This meant the company couldn’t integrate Google apps such as Gmail, YouTube, and Google Maps on its phones.
These challenges compelled the company to dedicate most of its energy and resources to the home market which is China. However, the current situation of Huawei has brought solutions to these problems and now it is willing to compete globally.
The New Strategy: Building Its Own Technology
Huawei had to overcome this problem, so it began to design its chips itself. These chips, made by Huawei’s HiSilicon team, are known as Kirin. Huawei in particular has eliminated the problem of dependence on other companies because it has recently developed its own chip.
Huawei is also working on its own operating system which is referred to as the next generation HarmonyOS NEXT. Compared to Android, this system is also different and makes Huawei more independent. This is why the firm aims at installing HarmonyOS NEXT on all its ensuing sound systems, including the other mobile phones it plans to launch next in China. In international markets, it is now researching whether this system will be effective on a worldwide basis.
Huawei’s New Star: The Mate X6
Huawei Mate X6 is one of the talked about phones produced by Huawei and is a foldable smartphone. It is not the kind of mobile phone you will come across when you search the market, but it is a foldable phone with a feature that can be either small or large. If there is one phone that is out rightly suited for those individuals who require the latest technology in their mobile phones then this phone is it.
Here are some amazing features of the Mate X6:
- Foldable Screen: One will not have to worry about frequent cracks on the phone’s screen since they can easily fold it.
- Powerful Camera: The Mate X6 has a camera with special features to zoom in and make photos to be bright and colored.
- Fast Performance: The phone runs on the new Kirin so it is fast and efficient.
- Strong Build: Manufactured using durable materials such as aerospace aluminum and carbon fibers.
Expanding to New Markets
Instead of being limited to China, Huawei is now. It wants to sell its phones in the rest of the world again. The last flagship of Huawei was unveiled in late 2024, the Mate X6 was released in Hong Kong, Dubai, and Kuala Lumpur. They also want to launch this phone in Europe the Middle East and Africa in 2025.
The campaign for these Huawei phones can now place fairly large ads across these cities. This goes to show that Huawei is willing to go back to school in order to make a comeback.
Competing in the Foldable Phone Market
Now smartphones with foldable screens are gradually appearing, and Huawei remains one of the market leaders. Well, today’s foldable phones from Huawei are said to be outselling those of Samsung.
Huawei’s foldable phone sales in the first quarter of 2024 went up by 257% for a given quarter. This goes to show that people have an interest and are looking forward to adopting Huawei’s new technology.
What Makes Huawei Different?
Huawei is directing its efforts towards its strategy to develop products that would be different from others in a particular range. For instance, it demonstrates enhanced heat dissipation, increased battery capacity, and more rapid internet connection, on its phones. It is also debuting new software experiences that in effect make Huawei phones easier to use.
Its foldable phones also have unique features for multitasking. It offers the possibility to have several apps working at once on the screen which is great for work or fun.
Challenges Ahead
However, even in today’s world, Huawei still has some problems. The company’s phones are still prohibited in some countries, including the United States. Also, most people are familiar with Google services, with which Huawei phones do not come equipped.
As a solution to this, Huawei has out rightly begun to labor on establishing its application hub. The company has been persuading developers to build applications for use with the HarmonyOS. This will also make Huawei phones become more preferable for users.
Huawei’s Impact on the Smartphone Industry
A triumphant return from Huawei is destabilizing the smartphone industry. Others such as Samsung and Apple among them have been forced to step up their game. Huawei’s increase in foldable phones is also encouraging other companies to make a difference. This tactic of using the company’s money to develop its own technology is a very powerful signal that Huawei is capable of succeeding without leaning on products from the United States. This, in turn, could create a trend among other firms to embrace the same practice.
Huawei has many ambitions for the future as a global telecommunications player. It would also like to stake its claim to be the market leader for folding smartphones and increase its market share in every country. The company is also aiming to advance its position in software ecosystem building. With a new focus, Huawei plans to regain customers’ confidence in different countries of the world. If it pulls it off, it will return to the list of the leading smartphone brands.
Conclusion
The successful tale of Huawei has not always been uphill. From being a world-class company it faced a number of challenges The company has grown. Huawei seems to be set for a big comeback if indications by the electronics giant of its development of its own chips, and foldable phones besides the hint of an all-new operating system.
