Find new clients by going social.
There is not one business owner or freelancing professional who wouldn’t be interested in finding new clients. Are you one of them? If you are, you will be thrilled to know that you can use social media to help you land prospective clients. Here are some tips that can help you accomplish your goal:
Know who your ideal client is. Before doing anything else, you should have a concrete idea on who your ideal client is, since it will help you determine how you can use your time and marketing budget more effectively.
Know where to find them. With the sheer number of social networking platforms we have today, how do you know where your ideal clients are? Well, why don’t you ask your existing clients? There is a great chance that your prospective clients are hanging out at the very same networks your existing clients are using.
Put your best foot forward. Now that you know who your ideal clients are and where you can find them, you need to make sure that your social networking profiles are looking top notch. Keep all your basic information updated so that they can easily see who you are, what you do and how to contact you if necessary.
Establish your position. Give prospective clients a good reason to consider working with you. Let them know that you are well-established within your chosen industry by sharing your knowledge and experience in your chosen platforms. Also, consider documenting recommendations, retweets and other proof to back your claim. Do whatever it takes to manage your online image more effectively and you will definitely accomplish your business goals.
Listen. Learn more about your prospects by visiting the networks they use and listening to their conversations. This can help you identify what their interests, needs and concerns are.
Start engaging. Now comes the fun part – engaging your prospects in interesting and meaningful conversations. To make sure you get the kind of results you need, try to maintain a healthy balance between your personal and professional interactions. This can help your prospects get a better idea of who you really are.
Finding your ideal clients can be a lot easier if you take the time to know who they are, use the same platforms they use, understand their interests and needs, and show them why they need to work with you.