How To Start A ‘Marketplace’ Business

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Grand Bazaar, Istanbul (Photo credit: szeke)Imitation is the finest form of flattery. And boy, oh boy, does the startup community take it to the extreme. When something works in one industry, there’s a mad gold rush to replicate it in any every single other.

Two-sided marketplaces, the sharing economy, peer-to-peer exchanges, whatever you want to call them, are our economic future. In recent years, Etsy, Uber, Airbnb, Ebay, ZocDoc, TaskRabbit, Elance/Odesk have burrowed into common parlance. With valuations over one billion, the number of startups calling themselves the Uber/AirBnB of the X industry is near Cambrian.

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