Time is the online marketer’s perennial dilemma. There are so many things you could do, but so few things you actually have time to do. The two broadest categories of an online marketer’s task are technical SEO, also known as conventional SEO, and content marketing. But what should you invest most of your time in? With a limited amount of time, where do you spend it?
To put the question more starkly, which one has a better ROI?
There’s no question about it — SEO and content marketing are both valuable. If your business depends on web traffic for any part of its continuation, technical SEO and content marketing are both critical.
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