How to Improve Your Website Ranking Without Hiring an Expert

LaptopsHere are some DIY strategies that can help you get higher search engine rankings.

You may not be an expert when it comes to search engine optimization (SEO) but you can definitely improve your website’s search engine rankings by implementing some easy do-it-yourself strategies. To get your target audience to your online destination, here are some simple yet effective tips that you can do on your own.

Improve Your Website Ranking Without Hiring an Expert

Find your keywords. Use the Google Keyword Tool and input your website’s home page URL to uncover a list of keywords that Google attributes to your site. Do the same for a number of your main competitors’ sites and you will have a list of good keywords that you can use to optimize your website. You may also want to consider similar tools such as WordStream, SEM Rush and SEOBook when doing your keyword research.

Do some basic on-page optimization. Use your main keyword phrase in the beginning of the page’s title tag and include one or two of your top keyword phrases on your Meta description. It would also be great if you can include your main keyword in your URL. Use your preferred keyword phrase at least once near the beginning of the content, but make sure you don’t overuse it or any of its variations or synonyms more than 4 to 5 times per page.

Provide great content. Remember to write for your readers and not for the search engines. Keep in mind that when you produce valuable content, you will attract more audiences and more websites will link back to your content. For best results, consider creating a company blog and update it regularly with fresh and relevant content.

Set up Google Alerts. Track mentions of your company and make it a point to reach out to those who mention your company in their content. This is a great opportunity to ask journalists and/or bloggers to consider linking to you in their article.

Be social. It pays to be active in the social space since search engines such as Google and Bing use social signals (the number of likes, shares, +1s, comments and replies) to determine how your website should be ranked. This alone gives you a valid reason why you should use YouTube, Facebook and Twitter.

Make Google your best friend. Use Google’s free tools (Google Analytics and Google Webmasters Tools) to know how much traffic you get from Google and which keywords drive the most traffic. Verify your business on Google My Business to connect with your customers who are searching for you on Google and ask your customers to provide reviews on your Google business page.?

Follow these suggestions and you will surely get what you need ? a higher ranking in the search engines, more traffic to your website and a significantly improved bottom line.