Can Google+ Help You Accomplish Your Business Goals?
Investing a little time and energy into your Google+
business page can be good for your business. It can improve your search
rankings, enhance your local search visibility, increase your exposure and help
you build brand awareness. With these benefits, there really is no reason why
you shouldn’t use Google+ for your business.
While marketers cannot see any reason why they should bother
with Google+ in the past since it has been a virtual “ghost town”,
the scenario is a lot different now. According to Google, Google+ now has 135 million
active users (60% of which logs in every single day) and is now considered the
fastest growing social network in the online world.
Realizing how Google+
can build your business, here are some tips that can help you attract your
target audience’s attention and get more followers.
Setting Up a Google+
Business Page? Some Tips to Consider
Put your personal
profile to work. You can reach more people by posting an engaging content
in your business page and then using your personal page to +1 and share your
post. This can be very useful, especially if you are just starting out and only
have a few connections in your business page.
Take advantage of
hashtags, memes and trending topics. By using hashtags,
your post will enter the stream of that particular tag and will be shown to
anyone following that hashtag. In the same manner, participating in weekly memes
and including a relevant hashtag can increase your chances of reaching a wider
audience over a longer period of time.
Use a strong
call-to-action (CTA). While you want your audience to follow you, you
should not sound desperate. Tell them what you want them to do and let them know
what they can get out of it.
Display a Google+
badge in your website. Add a visible Google+ badge to your blog or website
to make it easier for people to follow you.???
connection. Whenever someone adds you to their circle, you should visit
their Google+ profile so you can get to know them a little better before you start
interacting with their posts. Needless to say, this can be a great way to
establish a meaningful relationship.
There are still a lot of ways by which you can get more
followers to your Google+ business page but these simple suggestions can
definitely help you get started. So, try creating your Google+ business page
using these tips and see how it can help you achieve your business goals.