With the constant flood of technology, it’s easy to not be up-to-date with the latest advancements and gadgets. This is especially evident in the events industry. Which is why there has been a recent surge of tech-related events.
For example, take a glance at the events calendar on TechMeme and you’ll notice that there’s an explosion of tech events. In fact, there’s an event almost every day in locations all over the world. With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing? Furthermore, what does the future hold for events management, administration, and marketing?
For the past several years big data has been a popular topics of discussion. While it’s amazing that we’re able to gather and analyze large amounts of information, big data is most valuable when you put it to good use.
For example, the organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media. You can also track the movements of attendees with Wi-Fi, GPS, iBeacons, or low-energy Bluetooth (via tools like Topi and Loopd) to see which events or booths they’re visiting. Or, you could send out survey questionnaires or second-screen solutions to discover the actions and thoughts of audience members before, during, and after an event.
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