Introverts comprise almost 47 percent of the world’s population. Introverts are known for being more reserved, but the truth is they can make some of the best leaders. Their ability to listen, process and act on logic is extremely useful in propelling any organization.
However, introverts do struggle with the limelight and find constant interaction exhausting. Therefore, introverted CEOs can use some help when it comes to increasing visibility for the company. Here are several ways to do this:
Invest in PR
Not every leader has to be the face of a company. More introverted leaders should consider hiring a publicist that can serve as the face of the company on a more public scale. Leaders should be highly selective when choosing a publicist. This person should be professional, well-spoken, and exhibit the character and values that the company represents.
Hire a coach
There will be times when the public wants to hear from the brains behind the organization. In these rare moments it can be helpful to hire a public speaking coach. A coach can help you craft your talking points and will work with you on confidence and composure when it comes to the limelight. You’ll be better equipped to weather these uncomfortable moments and you’ll make progress in propelling the organization’s image.
Promote your team
Your team is bound to have a few individuals that crave the publicity and spotlight. Use the strengths of these players by allowing them the opportunity for public recognition and growth. This step will show your company’s diversity while providing stakeholders multiple access points to the company.
Focus on the visual
A quality visual campaign can say more about your company than almost any other method of communication. Visuals that offer unique data and express how the company is working to help the consumer can spark undeniable emotion and attract new customers. Introverted leaders can do this behind the scenes while still finding the reward.
Get creative with marketing
Along the same lines, introverted leaders should constantly be looking for new marketing tools and methods. Hiring a marketing team to assist with these promotions can be helpful. You’ll need to indulge marketing messages that make you feel comfortable while still promoting your brand. Get creative!
Obtain a ghostwriter
There are plenty of great companies that use the services of a ghostwriter to promote the organizational brand. The leaders should play a vital role in crafting the message, but can easily step back and allow the ghostwriter to create a nicely worded campaign.
These ideas are just a few of the many ways an introverted CEO can increase their company’s viability from a comfortable position. With a little time and commitment, you’ll be on your way towards taking your brand to the next level!