Marketing businesses to increase the revenue however there are various types of marketing and it depends on the particular type of business. Different Companies use different marketing strategies to attract customers. Moreover, companies that provide tangible products use product marketing. Meanwhile, companies provide intangible products using service marketing. Marketing showcases nonphysical products to customers. Today in this article, we will dive into the sea of service marketing. We will look at different aspects of service marketing and its importance.
Service marketing is used when companies want to attract customers through their products. In this marketing technique companies do the marketing of nonphysical products. Moreover, service marketing comprises all the facilities that we need in our daily lives like: medical care, haircuts, musical concerts, education dance classes, renting of living species and vehicles, spas, etc. However, the service marketing motto is to create high demand for products through the advertisement of various deals and offers. Furthermore, Las Vegas used a very famous phrase in a service marketing campaign to attract the tourists of the United States. The phrase was “What happens in Vegas, stays in Vegas”.
Importance of Service Marketing
Service marketing plays a crucial role for businesses and companies. Moreover, they build relationships with the customers and also help businesses to gain their faith and attract them. Businesses and companies look after customer needs and demands and use various strategies to read customers’ minds. Furthermore, The service provider asks about the customer’s needs and demands so that they can match their needs.
Service Marketing Features
Various service marketing companies provide different features to attract businesses and customers. Given below are some of the major features of the service marketing
Services are Intangible
Service marketing companies provide intangibility. Which means products are not in the physical form. Moreover in this service, there is no physical existence of the product. Customers can not touch, see, or feel the product. Furthermore, marketers also face challenges while convincing customers for that particular product.
Variability
Different service marketing providers have different services and services vary from person to person. For Example, if someone is looking for a dance, music, acting or any other training the training method or pattern of every service-providing company will be different.
Services are Perishable
Services are perishable with time. One can’t Store services for later use they will Perish with time. For example, if someone has booked a movie ticket for any particular day, he can’t use that ticket on any other day. If a person misses an opportunity he can’t take it back.
Change in Demand
The service demand for products changes every time. Moreover demands of service change from season to season. For example, the demand for winter apparel would be only in winter. Companies or businesses will not get the demand for winter apparel in summer.
Service Pricing
services pricing changes from time to time. When the demand goes higher the price of all the services also goes higher. For example, for vacations, the prices of hotel rooms also go higher in the hill stations.
Service Marketing Types
Service marketing works in a service triangle. Moreover, it works between the service, the service provider, and the consumer. Furthermore, in any business building and maintaining relationships is very important. Service marketing deals with three types of service:
1. Internal Marketing
Internal marketing showcases businesses or organization’s motives or goals to their employees. However Different organizations also organize training sessions for their employees so that they can understand and intricate the services and can make customers aware of them. Furthermore, This allows customers to make efficient decisions.
2. External Marketing
In this marketing companies or businesses deal directly with the customers. Various companies use different methods to attract customers and make them aware of their different offers. Moreover, Companies message potential customers and also reach them through social media, printing advertising, website content, and other different platforms. Furthermore, External marketing includes direct sales, sales promotions, direct marketing, and personal selling.
3. Interactive marketing
Interactive marketing is crucial for customer satisfaction and retention. Moreover, This step plays a vital role in the proper growth of any business. However interactive marketing is dependent upon the internal and external marketing of that particular company. Employees who are active, understanding, and aware of a company’s goal can play a crucial role in interactive marketing.
Seven Ps of Marketing
Service Marketing deals with the seven Ps. Moreover, the first four Ps are based on Product mix while the rest combine product mix. Furthermore, the Seven Ps of service marketing are:
- Product
- Price
- Place
- Promotion
- People
- Process
- Physical Evidence
Service marketing strategies
Marketing comes with various strategies. However, each Marketing campaign is built on a different strategy. Here is the list of service marketing strategies:
- Referral
- Educating customers
- Social media
- Demonstration
Examples of service marketing
Service marketing works in every sector. Moreover, the Healthcare industry, hospitality industry, and professional services all come under service marketing. Furthermore, Surgeons, doctors, hospitals, staff nurses, hotels, restaurants, accountants carpenters, saps electricians, plumbers, lawyers, writers, teachers, and masons all provide services in different forms to their clients. However, their services vary from person to person.
Conclusion
Service marketing needs discipline, experience, and expertise. It plays a crucial role in building customer relationships, differentiating companies, and ensuring retentio
