Global magazine circulation is in the millions, and African American magazines have a fair amount of market share within that figure. To circulate these publications globally, they are written to have universal appeal to a wide audience that spans the world. African American magazine articles and subjects covered range from finance and technology to lifestyle, and they tailor their information to the needs of the global black community. These magazines enjoy a world circulation to regions that have the demand for these publications, but advances in technology are allowing African American magazines to reach areas of the globe that previously didn’t have access to them. Today, global circulation means something completely different from what it meant to the generations before.
African American magazines have graced newsstands for decades, and have made a heavy impact into the culture. They are currently distributed through world circulation, as readers have traveled from country to country and demanded for the magazine has risen in new markets. There are different circulation patterns for magazines globally, depending on the readership and the interest in the particular publication. Many magazines are still created and sent out primarily through paper publication, and African American magazines follow that same path. Typically, the monthly or quarterly publishing schedule allows for magazines to remain up to date on current topics and trends. Many popular African American magazines only utilize this circulation method, selling copies through newsstands or through direct mail delivery to regular subscribers.
Today, the magazine market is being revolutionized through new media delivery methods. While the printed magazine is still a key in gaining new readers though a presence on a local market shelf, many African American magazines are turning to a web presence to create a world circulation and help deliver their unique content. The recent trend towards high speed internet connections and wireless, always available access to the web is pushing traditional publications to develop web accessible versions. World circulation is more difficult to track when consumers are able to access data through that method, but the plus is that this also allows African American magazines to reach a larger, worldwide audience that might not be available through more traditional methods. This creates the ability for quicker article turnaround and the ability to maximize current events as they are happening; a print medium has a slower reaction time comparatively.
Successful magazines are able to identify with their target market and provide insightful, thought provoking articles. African American magazines deliver information targeted specifically at the needs of the African American community. They deliver financial news, social news and other articles that pertain to the interests of that group. Previously, world circulation was limited only to places that had enough demand for a paper and ink printing, but now most content is available through a high speed internet connection along with the more traditional formats. By implementing these new methods, African American magazines are able to reach new readers globally while maintaining quality, timely information delivery.