If your LinkedIn profile reads more like a resume, you’re making a huge mistake — especially if you’re hoping to land new customers.
But don’t just take my word for it. I recently talked with Mike Derezin, Vice President of LinkedIn Sales Solutions (and therefore a guy perfectly placed to know what helps small businesses gain new customers and build stronger business relationships), about ways you can create the perfect LinkedIn profile.
If you’re tasked with generating new business for your company — and if you’re an entrepreneur, you definitely are — stop thinking about your LinkedIn profile as a resume and start thinking about it as a marketing tool.
Why? Prospects or customers doing research find you through a search engine or on LinkedIn. That’s why you shouldn’t risk having a profile that simply highlights your wins and leaves out the context necessary to paint the full picture of who you are.
Imagine you’re a salesperson. When prospective customers come to your profile, do you think they want to know that you’re a ‘quota crusher’? That you made ‘club’ last year? Or that you were the #1 salesperson for three straight quarters?
Read more at INC.