Pinterest can be a great tool for your business.
Pinterest is clearly enjoying an unprecedented growth. According to a report published by TechCrunch in November 2014, Pinterest is now the second fastest growing network in terms of active users. Its active user base has grown by 111% in the last six months prior to the study, second only to Tumblr whose active user base increased by 120%. In addition, Pinterest also occupies the top spot when it comes to overall member growth.
So, what do these statistics have to do with your business? Well, a lot. Simply stated, you can, and should use Pinterest to accomplish your business goals. In fact, here are some statistics that can help you convince of the fact that this social media network can do a lot of good for your bottomline.
- 52% of Pinterest users consult it for guidance while purchasing products in-store (Mobile Marketer)
- 47% of online shoppers in the US bought something as a result of direct recommendation from Pinterest (Marketing Pilgrim)
- Buyers coming from Pinterest are 10% more likely to buy than those who come from other social media sites (Marketing Pilgrim)
- The average sales order value for visitors referred by Pinterest is $58.95 (Shopify)
If these figures convinced you that you need to start working on your Pinterest business strategy (and hopefully, they did), here are some ways that can help you gain more followers and accomplish your business goals more effectively.
Share good content. Pinning high quality content can get you more followers so be extra careful when pinning or re-pinning content.
Be more specific. The more specific you get, the better your results would be. As such, you should consider breaking down your boards into niche topics and label your pins appropriately. Use laser targeted keywords, hashtags and descriptions for your boards and pins to generate more interest and gain more followers along the way.
Be more social. Go to your homepage and use the feature which allows you to find and follow friends. Following friends on Pinterest increases the likelihood that they follow you back and share your pins with their own networks.
Engage your followers. Instead of just pinning your own pins, consider re-pinning other people?s pins to your boards as well, especially if you know that your followers would find them interesting. You should also consider commenting on boards or pins that you like to show your appreciation. However, please do everything in moderation. Spread your engagement evenly throughout the day and do not flood your followers? Pinterest feeds all at once to avoid annoying them.