Google maps, Google.com and Google local are powerful tools to find all kinds of products and services. This you already know.
For those businesses who are FOUND it’s an even better tool as Google is one of the most powerful forces (online or offline) to help businesses connect with the customers looking for what they sell.
Taking things a step further, wouldn’t it be great to know more information about HOW customers are finding you on Google, what search tools they’re using and more.
Using Google Local you can already have your store hours, a menu and other information about your local store.
What’s new is that with Google Local Business you can get statistics on the traffic to your Google local page.
Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Many of you are familiar with Google Analytics for your web site, now you can get similar data for your Google local listing.
Ramon Ray is the editor and tech evangelist for Smallbiztechnology.com