God-Is Rivera was recently hired as global director of culture and community at Twitter. Previously, she was at VMLY&R.
The newly created role, which begins on November 12, will involve utilizing brand marketing, campaigns with Twitter partners, events and experiences to better engage communities globally. Additionally, Rivera will help drive internal strategy to ensure campaigns and programs are inclusive and reflective of the communities the social media company serves, while developing relationships and programs with external partners, including brands, influencers, community leaders, creators and more.
“As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement. “The leadership team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.”
“God-is’ deep expertise in marketing, culture and communities makes for a rare and incredibly powerful combination,” Nola Weinstein, Twitter global head of culture, engagement and experiential, said in a statement. “Bringing her insights and passion to Twitter will enrich the work we do to elevate and connect the voices around the world who are driving conversation and shaping culture.”
Weinstein went on to share that Rivera piqued Twitter’s interest with her “#BlackTwitter” presentation at the social media company’s annual #OneTeam summit.