Fresh & Easy Opens in Bayview-Hunters Point

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    Aug. 24, 2011 22:18 UTC

    Fresh & Easy Opens in Bayview-Hunters Point

    San Francisco neighborhood has sought more fresh food options for
    generations

    SAN FRANCISCO–(BUSINESS WIRE)–
    Fresh
    & Easy Neighborhood Market
    today opened its second store in San
    Francisco, in the underserved Bayview-Hunters
    Point
    neighborhood. San Francisco Mayor
    Ed Lee
    and Board
    of Supervisors President David Chiu
    joined Fresh & Easy?s executive
    board, and dozens of neighborhood leaders in opening the store.

    ?I made a commitment to the community to improve Bayview-Hunters Point
    and make it a place that is safe and healthy for families,? said Mayor
    Lee. ?This project is a cornerstone in our broader efforts to revitalize
    the neighborhood by bringing healthy food, vibrant businesses, and new
    shoppers to Third Street.?

    ?It is wonderful to see a new grocery store open in the Bayview,
    bringing jobs and fresh food to the community. The Board of Supervisors
    is very committed to ensuring that all San Franciscans have access to
    healthy food,” said Board President Chiu.

    Crowds of welcoming neighbors in the Bayview neighborhood came out to
    celebrate the first new grocery store to open in their community in the
    past 20 years. The Bayview is traditionally an underserved neighborhood,
    where about 36,000 people are without access to fresh fruits and
    vegetables because of lack of supermarkets in the area.

    ?Fresh and Easy is making more than just a business investment in the
    community, they are making an investment in health by providing access
    to fresh, high-quality food to a neighborhood that has historically
    lacked access to better options for generations,? said District
    10 Supervisor Malia Cohen
    .

    For each store opening, Fresh & Easy invites neighbors to nominate a
    local, non-profit organization to receive a $1,000 donation. Based off
    nominations from neighbors, store employees selected the Bayview-Hunters
    Point YMCA, which provides countless services for local residents of all
    ages.

    ?We?ve worked hard to create a thoughtful business built on a simple
    belief: everyone deserves fresh, wholesome food at affordable prices
    regardless of where they live,? said Fresh & Easy CEO Tim Mason. ?The
    City of San Francisco was a fantastic partner in getting this store
    built, staffed and opened.?

    To learn more about Fresh & Easy, neighbors and customers are invited to
    join Friends of Fresh & Easy at www.freshandeasy.com/friends.
    By joining, customers will have access to exclusive offers, the latest
    news on their favorite products and a free canvas bag.

    For more information about Fresh & Easy, visit www.freshandeasy.com.
    Also follow the company on Twitter at: www.twitter.com/freshandeasy
    and become a fan on Facebook at www.facebook.com/freshandeasy.

    Contacts

    Fresh & Easy
    Brendan Wonnacott, 310-341-1356
    brendan.wonnacott@freshandeasy.com

    Source: Fresh & Easy