In my spare time, I run a mentor connection service for entrepreneurs and startups. In my day job, I run a digital marketing company. So naturally, I often get questions from young companies about how they should use, develop and leverage social media.
When that happens, I find myself countering myths and misperceptions about what social media can do, what it can’t do and what you don’t want it to do.
Here then are five myths and realities I encounter most in discussing social media with leaders of aspiring businesses.
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