In the past, marketing for the financial industry has been known to be particularly delicate, maybe a bit boring, and most certainly conservative in nature. But as the financial consumer is changing, financial organizations are beginning to market to a wider variety of current and potential clients to ensure they make wise investments, help younger generations plan for a financial future, purchase homes and explore business ventures.
At leading financial services marketing firm The Eisen Agency, we thrive on being successful leaders in todays fast moving global marketplace, and have the time, energy and expertise to focus on individual industries and great marketing tools to marry those strategically and tactically to the benefit of our clientele. Each of our executives knowledge and expertise span across a wide variety of industries from travel to accounting so our teams expertise is our clients advantage. Here are five cool tools every financial marketing rock star needs to understand in 2016.
This simple analytics platform is the best way to decrease social media time, increase engagement and drive traffic to your organization’s website. This interface allows you to share content across multiple social media platforms and accounts. Buffer uses data specific to the financial industry to analyze and distribute your published post during the best times of the day. The platform also allows you to add photos and videos or use their new tool, Pablo to visualize your post. Pablo creates social media images, allowing users to choose different templates and fonts. So, save yourself a few hours each week and purchase Buffer.
Scoop.it allows businesses and professionals to discover, curate and publish a wide array of content to increase visibility and drive visitors to their website. This platform not only allows you to collect articles on specific content but search millions of users and topic boards related to the financial industry. And, this tool integrates with Facebook and Twitter, sharing your curated content with the click of your mouse.
Klear is a social intelligence platform that serves as a sophisticated influencer search engine. This platform can connect you to the right people around the world and become a very successful networking tool. It will also analyze your engagement, performance, benchmark your landscape and provide insight so you can stay ahead of the curve.
Producing engaging content and producing it consistently are two large obstacles when it comes to implementing a marketing plan effectively. If you are looking for an easy-to-use tool, loaded with features to create visually engaging content to share with your audience, you have found it. From magazine covers to social media ads, Canva has you covered.
Blueleaf is a financial customer relationship management software that allows financial advisors to build profitable relationships and leverage client information successfully. Blueleaf provides a custom branded secure portal to communicate with clients as well as a custom web address and branded weekly update to clients. Prospecting, asset tracking, performance, allocations and holdings have never been easier with Blueleaf.
And, while this is by no means an exhaustive list of every cool tool out there, its a good sampling of some of the whiz bang tools our team uses to the advantage of our clientele. As in in house marketing executive or small business owner, having an outside agency that is dedicated to constantly finding better ways to share your message and grow your business efficiently is a tremendous competitive advantage. Just like having your financial firm, our team can comprise a specific strategy and tactical plan to assist in your growth.
About the Author
Marina Nasonti is an account manager with leading national marketing and public relations consultancy The Eisen Agency. With offices in Greater Cincinnati and Greater Cleveland, The Eisen Agency represents clientele across the country who strive to grow their business and organization more efficiently, lowering overhead costs and increasing expertise through outsourced agency/client strategic partnerships. Nasonti is a graduate of Kent State University.