Fastest Growing Syndicated Radio Show for Women of Color Cafe Mocha Launches Cafe Mocha To Go On-Demand App
Next-Generation Radio Broadcasting App Drives Global Listener Engagement, Expanding New Revenue Streams
KANSAS CITY, Kan., Nov. 17, 2011
KANSAS CITY, Kan., Nov. 17, 2011 /PRNewswire/ — The Cafe Mocha nationally syndicated radio show is expanding its unique niche of targeting "women of color" by debuting a one-of-a-kind mobile app that features behind the scene uncut content not included in the broadcast show. Created by Kickanotch Mobile and designed by Creative Touch Media, starting today users are able to access exclusive celebrity interviews, social commentary, music on-demand and inspirational messages anytime; all designed to extend the Cafe Mocha experience 24/7.
"Cafe Mocha is dedicated to delivering a fresh and empowering experience for our listeners that speaks directly and wholeheartedly to women of color," said Cafe Mocha creator and Executive Producer Sheila Eldridge. "Our goal is to have on-going communications with our listeners from the airwaves to mobile on the go! Thanks to Kickanotch Mobile for capturing the unique 'flavor' of the brand with engaging content and manageability."
Why offer a mobile app for Cafe Mocha Radio? Plain and simple, Cafe Mocha fills a "niche" that brings a fresh perspective to the radio experience for women that speaks directly and wholeheartedly to a community that quite honestly has been overlooked by radio until now. The popular radio show is co-hosted by two-time Grammy-nominated hip-hop artist MC Lyte, actress/comedienne Loni Love (E! Entertainment's "Chelsea Lately") and broadcast veteran Angelique Perrin. Cafe Mocha To Go mobile is available anywhere in the world, providing on-demand listening and interactive content.
How do people find Cafe Mocha Radio's App? Anyone with a smart phone can download the app. Start listening to your favorite shows from your own device.
What are the benefits to downloading? Through the app, listeners are offered great local deals, set an alarm clock to wake up to Cafe Mocha, access favorite songs, enjoy exclusive Mc Lyte mixes, check out Loni Love joke video clips and exclusive uncut celebrity interviews.
By the numbers:
Kickanotch joins with broadcasters to build and serve apps, driving new revenue streams through highly targeted advertising via banner and in-stream advertisements. According to comScore's June report:
- 19% of mobile users listened to music on their phones, totaling 14,915,000 listeners
- 91% increase in the amount of time spent using mobile apps, year-over-year
- 39.5% of mobile users download applications
- 29.1% of mobile subscribers access social networking sites and blogs
About Kickanotch Mobile
Kickanotch Mobile provides radio & TV broadcasting, and publishing the world's most engaging mobile applications, and increases user engagement through "addicting" custom native applications. Through its easy-to-use mobile content management software, advertising and monetization of mobile apps has never been so simple. RevKick's ad management platform, clients access the freshest advertising inventory and most relevant local content. Kickanotch's RevKick platform increases adverting sales and profits while targeting consumers on virtually any mobile device.
About Cafe Mocha Radio
The Cafe Mocha Radio Show is the brainchild of award-winning media veteran Sheila Eldridge. Created by and for Women of Color and syndicated nationally in over 20 markets led by New York, Chicago and Washington, DC to name a few. The show airs weekends and is co-hosted by two-time Grammy-nominated hip-hop artist MC Lyte, actress/comedienne Loni Love (E! Entertainment's "Chelsea Lately") and broadcast veteran Angelique Perrin. This high-energy, two-hour show features the latest in urban music, lively chats from an unabashedly women's perspective, no-holds barred advice and exclusive interviews with top performers, celebrities, politicians and civic leaders. Cafe Mocha is the only national show that speaks directly to African American women, ages 18 to 54 who represent a combined buying power of more than $1.2 trillion. For more information visit www.cafemocharadio.com; on Twitter @cafemocharadio; and on Facebook http://www.facebook.com/cafemocharadio.
SOURCE Kickanotch Mobile