Facebook can be a great tool for entrepreneurs to build not only their Web presence, but their brand as well. However, according to marketing and social media experts, entrepreneurs are making crucial mistakes in their efforts to market their businesses.
Entrepreneurs must learn the 411 of Facebook, then decide how they will communicate with their consumers. Will it be a one-way or two-way line of communication? Remember, consumers – or your fans – require authenticity and transparency so you may want to enable your Like page to allow comments. That will also give you an opportunity to glean iinformation about your audience to improve your services and/or products.
Read more at American Express Open Forum